Spring has officially arrived and summer is just around the corner – there is no better time to plan a vacation and get excited about sunny destinations and active holidays. With Thomas Cook Group Airlines, which consist of the sun and beach focused leisure airlines Thomas Cook Airlines UK, Thomas Cook Airlines Scandinavia, Thomas Cook Airlines Belgium and Condor Flugdienst GmbH in Germany, the vacation starts with a laid-back journey. In addition, guests flying Premium Economy Class will experience new amenity kits from summer 2017 on. skysupply partnered up with Thomas Cook Group Airlines to develop, create and produce an inbound and outbound kit, which incorporate Thomas Cook’s corporate identity and keep the guest in a holiday mood when using the kits back home.
Speaking to Amenities Wolfgang Bücherl, Managing Director at skysupply commented “As we developed the new amenity kits for the Thomas Cook Group, we deliberately refrained from creating a classic cosmetic pouch. All products were designed in a way that allows both, a usage while being in the vacation destination and an after usage at home.” Therefore, the new amenity kit works in a practical as well as in a figuratively way – while using the kit, the guest is either enjoying a vacation or thinking about his or her next trip with Thomas Cook Group Airlines.
The Premium Economy Class inbound kit comprises a handy, foldable shopper bag in a discreet gray and white pattern. Its cover has a hook to be attached to e.g. the inside of a purse. In addition, guests will receive a liquid hand sanitizer, in-ear headphones, a dental set, earplugs, gray socks with a friendly yellow tip, and an eye mask. The mask has a yellow colored “wake up” side with an alarm clock symbol relating to the sunrise, and a “good night” side colored in gray with a moon and star print symbolizing the sleeping mode. The whole content is presented as one nice gift held together in place by a neat banderole.
When flying outbound, Premium Economy Class guests will be presented with a water bottle showing a friendly yellow and white color concept. All amenities are stored in the bottle, once again held together in place by a neat banderole for an easy and organized transportation. The following items are included: A lip balm, in-ear headphones, a dental set, earplugs, gray socks with a friendly yellow tip. In addition, the outbound kit also contains a double-sided eye mask with a wake up and sleep graphic, equal to the one in the inbound kit.
Thomas Cook Group Airlines are united under a common symbol: The Sunny Heart. This symbol and the according color concept are transferred to the inbound and outbound kits and create a positive recognition value with the customer who is longing for another holiday and the extra service that is provided in the Premium Economy Class.