Albéa Group partners GlaxoSmithKline Consumer Healthcare (GSKCH) to launch fully recyclable toothpaste tubes using its proprietary Greenleaf 2 laminate tube technology across GSKCH’s global oral health brands including Sensodyne, parodontax and Aquafresh.
GSKCH has made the commitment that 100% of its product packaging will be recyclable or reusable, where quality and safety permits, by 2025. Its sustainability initiatives support GSK’s commitment to achieve a net zero impact on climate and a positive impact on nature by 2030.
Albéa’s Greenleaf 2 laminate tube technology provides the same product protection as current tubes and enables the tubes to be recyclable wherever collection programs exist and are active.
The Greenleaf 2 tubes are recognised by the Association of Plastic Recyclers in the US, and by RecyClass and SUEZ.circpack in Europe. These recognitions confirm that the tubes are compatible within the existing HDPE bottles recycling stream.
Karl Graves, Business Director at Albéa Tubes, states: “We are extremely proud to rollout our responsible Greenleaf tube packaging solution with an inspiring market leader such as GSK. Our commitment is to make 100% of our tubes recyclable by 2025 while offering innovative solutions with PCR, paper and bio-based resins. Responsible packaging is now a must-have – and it requires close collaboration between a committed brand and a daring supplier.”