American Jeans Brand Fred Segal takes to the skies with All Nippon Airways’ new iconic amenity kit gifted to Business Class on their new route to Hawaii. WESSCO International worked closely with the ANA and Fred Segal to create this unique destination-themed program launching in May 2019.
The spacious waterproof white or transparent pouch that accompanies the amenity kit is ideal for the beach and shows off the Fred Segal typeface logo with red and blue stripes. On the reverse, the pouches celebrate ANA’s special new Honolulu route with a “boarding pass” imprint complete with a token flight and gate number, “Tokyo to Honolulu” destination, departure time, and passenger name listed as “Fred Segal.”
Inside the pouch, passengers are provided with an ANA branded Tyvek tote bag with a depiction of the airline’s green sea turtle livery Airbus A380. This wild animal is a Hawaiian symbol of good luck and prosperity, supported by ANA through a series of initiatives. The pouch also comes with a Fred Segal romance card, eyeshade, earplugs, and dental kit.