Introduction From the Editor-in-Chief
With Hamburg one of the biggest industry events of the year, the lead up to April is a busy few weeks, with multiple late nights for suppliers preparing to wow existing and potential clients. The attention to detail is astounding and commitment to promoting concepts, brand partnerships and innovations unfaltering.
Every year there’s a pre-show buzz where a whisper of what we can expect to see at WTCE makes its rounds of the industry. With this in mind, Amenities decided to set the record straight pre-releasing this Spring’s Issue leading up to the main event to give suppliers and airlines alike a glimpse of what they have to look forward to this year! On top of this, we are excited to announce that, after 18 months of development we will be launching a newly
dedicated website, amenitiesmagazine.com, providing the latest trends and news for onboard amenities complementing our monthly newsletter and printed magazine.
Now to this year’s Issue: It’s unquestionable that the industry has shifted a great deal in the last few years with the rise of brands and growth in technology. However, 2019 marks a revolution in HOW the airlines are addressing the realm of onboard amenities. CSR, Sustainability and Well-Being are taking a more dominate role, influencing both passenger and airline decisions. It’s no longer a question of a big beautiful brand pleasing guests onboard, but the story they tell and their commitment to our planet. Finding smart sustainable solutions is the key to success!
In this Issue, we tackle these very topics as well as introduce new brands that can be seen at this year’s Expo hoping to break into the market. We talk trends with leading industry experts, as well as put Wolfgang Bucherl, Managing Director of Skysupply, in the Spotlight to get his thoughts on the current climate of the Industry. And that’s only the half of it!