Something exciting is coming to Jet Blue, New York’s ‘Hometown Carrier’ airline. They are having a complete refresh of their Jet Blue Mint business class, and their amenity offerings are in collaboration with WESSCO International.
The new offerings focus on passenger health and wellbeing whilst onboard, and are unlike any other amenity program currently in the skies. WESSCO collaborated with JetBlue and Wanderfuel to design, produce and execute the launch of 4 route specific kits, each featuring a variety of wellness brands and products. Additionally, the brands included in each kit will be rotated every quarter ensuring that frequent flyers receive a wide variety of products.
The kits are divided into 4 different styles: Flow, Renewal, Awake and Sleep and are available dependent on route, focussed on the passenger needs either onboard, or when they arrive at their destination.
- Renewal kit: Given to fliers en route to the Caribbean features products like vitamin C serum from Asutra, Supergoop Play Everyday Lotion, a packet of Goop’s Morning Skin Superpowder supplement and a pair of ultra-soft socks.
- Flow kit: Distributed on domestic lunch and dinner flights, it includes Hum Nutrition digestive supplements, Neuro Mints, a Lumion face mist and a pair of ultra-soft socks.
- Awake kit: Passengers on morning flights will get items like Crushed Tonic Matcha, Ursa Major face wipe, Scentered Mini Balm and a pair of ultra-soft socks.
- Sleep Kit: Redeye flyers get a Sleep kit, including a Busy Beauty body wipe, Ursa Major recovery cream, Beautycounter Face Oil and a pair of ultra-soft socks.
The kits also have a collectible nature for regular travellers, with Wanderfuel’s signature palm pattern in an all over print in 4 distinct colourways. WESSCO worked with Wanderfuel to invoke the spirit of each route within the design of the kits. The design is printed on eco-friendly craft paper, a vegan leather alternative which works like a traditional fabric, is reusable, but also sustainable.
WESSCO have also been at the heart of Jet Blue’s new sleep service for overnight flights, the Tuft & Needle Snooze Kit. The kit includes earplugs, an oversized eyeshade with Velcro band for easy adjustments, and a pre-pasted toothbrush, to cut down on waste. Similarly to the amenity kits, these are also packaged in recyclable, sustainable kraft paper.
The focus on sustainability and passenger wellbeing is a promising step forward for onboard amenities. The future of amenity kits has to be greener, led with product designed perfectly for the passengers they are catering for. WESSCO International, with Wanderfuel and Jet Blue are paving the way for the future.