Australian Icons Unite in New Qantas Business Amenity Kits

Two of Australia’s most iconic brands, Qantas and R.M.Williams, have come together to launch an exclusive new collection of Business Class amenity kits, featuring premium skincare from Australian brand Grown Alchemist.

Long cherished by Qantas customers and Frequent Flyers, amenity kits have become collectable items, often enjoying a second life as everyday travel or lifestyle accessories. The new collection builds on this tradition, combining thoughtful design with enduring functionality.

The range includes four distinctive amenity kits, each inspired by a warm, earthy colour palette that reflects Australia’s natural landscape. Crafted with R.M.Williams’ signature trims, the kits feature a practical frogmouth opening, allowing customers easy access to their contents while inflight.

A standout design feature is the interior lining, which showcases an archival map of the 100-mile stretch between Winton and Longreach. The detail pays tribute to the shared history of both brands in the region — where Qantas was founded and where Reginald Murray Williams once travelled on horseback.

Inside, customers will find a curated selection of new Grown Alchemist skincare essentials, including a hydrating day cream, restorative hand cream, and nourishing lip balm. Each kit also includes soft recycled PET socks, a comfortable eye mask, 3M earplugs, and a bamboo toothbrush with Colgate toothpaste, creating a simple yet considered inflight comfort experience.

The new amenity kits are now available to Qantas Business customers on selected routes and will progressively roll out across the international network.

Qantas Group Chief Brand and Corporate Affairs Officer, Danielle Keighery, said: “We know how much our customers value a bespoke amenity kit, and this new collection has been designed as a keepsake that further elevates the premium onboard Business experience.

“We’re proud to partner with iconic Australian brand R.M.Williams and much-loved skincare brand Grown Alchemist to create an amenity kit that captures the spirit of the outback and enhances our customers’ journey.”

R.M.Williams Head of Marketing, Victoria Taylor, said: “This partnership brings together two of Australia’s most iconic brands, united by a shared commitment to the Australian spirit — a belief in things that endure, are made with humility, and are defined by quality.

“At R.M.Williams, we believe that when things are made well, they enrich life’s journey. Our products are crafted for the long road, designed to travel well and stand the test of time. We’re proud to partner with Qantas to deliver a premium Business Class experience that reflects the very best of Australian heritage and care.”