Welcome From Debra, Editor-in-Chief
As this year draws to a close, a year in which we have witnessed airline Amenities reach new levels of design, creativity and branding the hot topic for 2019 was Sustainability.
The industry has met this challenge head on reducing plastic packaging, introducing new eco-friendly textiles and developing new sustainable items. All of this demonstrates clearly that our industry is playing a key role in developing new eco friendly and sustainable passenger amenities.
But wait a minute! Hotels faced similar challenges some years ago! Remember those tent cards and mirror sticks appearing in the bathroom asking you to think of the environment? They encouraged us to use our towels more than once, and today we see the small bottles of shampoo and conditioner being replaced with larger refill options helping to reduce plastic waist.
Today it has become standard practice to use towels more than once and to not have our bedding changed every night during our stay. We have come to appreciate that this is the norm.
I fully expect the same to happen to onboard passenger amenities over the next few years, our industry will adopt more standardisation. Bamboo toothbrushes and combs will become the norm, paper packaging will replace plastic and eco blankets made from 100% recycled plastic bottles will be mainstream.
Airlines and Suppliers must standardise the range of sustainable products if only to ensure manufacturing costs remain competitive.
In this packed issue we explore the subject of onboard WiFi. With a recent report from BBC World reporting that 67% of passengers would now choose an airline based on connectivity, is it time that Airlines consider WiFi as a must? Surely WiFi should become a standard amenity much like the amenity kit or complementary drink.
Albert Facques, CEO of Bayart Innovations is In the Spotlight, we also speak with Jo Rowan at PreistmanGoode about the Get Onbard: Reduce.Reuse.Rethink exhibition currently on at the London Design Museum. We also ask the question can flying go completely green? Concluding the answer is No but we must all continue to try!
Once again a big thank you to all those who continue to support Amenities helping make it the success that it is!