Bob W Announce Cult Fragrance Brand 19-69 as Guest Amenity Partner

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Finnish hospitality company Bob W has partnered with Swedish fragrance brand 19-69, which will provide exclusive amenities distributed by global cosmetics provider VANITY GROUP.

Bob W offers a new category of tech-enabled hospitality, providing a sustainable alternative to hotels and short-term rentals. The company operates design-focused, sustainable, full-service aparthotels in 10 countries and 17 European cities.

The 19-69 hotel collection is also fully recyclable
The 19-69 hotel collection is also fully recyclable

 

Each Bob W apartment features unique local design and technology, combining the consistency and quality of a lifestyle hotel with the authenticity and amenities of a home.

Swedish artist Johan Berglin founded 19-69. The hotel collection draws inspiration from key countercultural moments and combines unexpected fragrance notes with artistic flair and a vibrant, modern visual identity.

Niko Karstikko and Sebastian Emberger co-founders of Bob W
Niko Karstikko and Sebastian Emberger co-founders of Bob W

 

Bob W’s hotel collection, Capri, is inspired by the iconic 1963 film Le Mépris, starring Brigitte Bardot and set on the same name island. With notes of sweet orange, ylang-ylang, and white musk, the collection transports guests to an Italian summer’s day from the comfort of their chic Bob W bathrooms.

The refillable 400ml format has been made with 100% PCR (Post-Consumer Recycled) material and repurposed into bold and beautiful bottles on the vanities. The 19-69 hotel collection is also fully recyclable, further supporting Bob W’s sustainability mission.

Niko Karstikko and Sebastian Emberger co-founders of Bob W
Niko Karstikko and Sebastian Emberger co-founders of Bob W

 

Niko Karstikko, Co-founder and CEO of Bob W, said: “The 19-69 Capri Hotel Collection was a natural choice for us. Not only does it look fantastic in our apartments, but it also…supports our key philosophy of building sustainability and eco-practices into every touchpoint of our guest experience. We look forward to the signature yellow pops of Capri gracing our apartment bathrooms, becoming an integral part of a Bob W stay.”

Today, the portfolio boasts 36 aparthotels across 17 European cities and over 3,000 apartments. Further rapid expansion is underway in existing and new markets, so sunny times are ahead for 19-69, Bob W, and the planet.