Brussels Airlines celebrates the iconic Belgian Designer Natan!

150

In partnership with Galileo Watermark, Brussels Airlines are celebrating one of the most iconic designers from Belgium – Natan. This new collaboration sees the introduction of a new Business Class Amenity Kit which feature sophisticated designs in black and blue.

The kits themselves are created from vegan leather, and have longevity of use in mind for their intercontinental passengers. The functional kits have a hand strap in a woven design,that means they can be utilised post-flight.

NATAN is a true Belgian icon, and has been designing fashion, leather goods and jewellery for 36 years. Their founder, Edouard Vermeulen is known as the designer of choice for a number of European Royals. They also have a number of international stores around the world, and have firmly cemented their position on the global luxury fashion stage.

It is important to Brussels Airlines to showcase the best Belgium has to offer, and this kit is a continuation of their brand awareness, that includes Belgian chocolate, beer and culinary experiences for passengers whilst onboard.

Nicolas Iritcity, In-flight Product Manager of Brussels Airlines said:‘As proud ambassadors of Belgium, it has always been important for us to bring the best of Belgium to the world and partner with experts in their respective fields. We are thrilled to do so once again with our
latest amenity bags. This is a bag that our guests will definitely continue to use after their flight.’

Pieterjan Van Biesen, Retail and Marketing Director of NATAN said: ‘We are honored to celebrate our debut in the airline space with our flagship carrier and contribute to the Business Class experience re-fresh. We designed the timeless bags using elements from our ready-to-wear collections in order to give customers an authentic NATAN experience.’

Johannes Kloess, MD at Galileo Watermark said “We are proud to have worked with Brussels Airlines, NATAN and Rain Pharma on this special project. We were keen to continue Brussels Airlines’ tradition of partnering with national icons and brands to elevate their onboard offering.

The kits, which are available on all North American and African flights, contain all the essentials that passengers expect in their amenity kits. This includes eye-mask, ear plugs, socks and high quality cosmetics provided by RainPharma.

This is only the beginning of this collaboration. Brussels Airlines will roll out 3 unique designs of amenity kit in this range over the net 18 months. This allows for frequent flyers with the airline to experience different luxury design, and collect the full range of unisex NATAN kits.