Buzz Partners with TUMI to launch World’s First Personalized Amenity Kit

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Beginning 1 September, Delta Air Lines is refreshing its Delta One amenity kits, featuring a new look and feel that customers can make uniquely their own. Buzz worked with Delta and TUMI to create a world-first personalized amenity kit, delivering a truly unique and customized experience for customers.

Delta’s TUMI hard-case amenity kit, which is inspired by TUMI’s popular 19 Degree collection, will allow customers to monogram a patch on the front of the case, a first for any airline amenity. Buzz worked closely with TUMI to ensure the kits remained true to the design elements of the 19 Degree range which features a modern silhouette with fluid looking, strategically contoured angles.

“Every detail incorporated into our TUMI amenity kit has been thoughtfully selected with our customers’ needs and preferences in mind – no matter how big or small,” said Allison Ausband, Delta’s Senior Vice President – In-Flight Service. “We are excited to offer customers the ability to monogram their amenity kits and create a personalized souvenir to take with them as they jetset across the globe.”

The Delta One kits will continue to feature Kiehl’s Since 1851 skincare products, to create a spa-like experience in the sky, revitalizing skin on Delta’s longest flights.

The refreshed kits will include new amenities such as hand cleanser, a mouthwash stick and TUMI eyeshades as well as updated striped socks. Additionally, the kits will feature travel essentials including Kiehl’s Lip Balm #1 and grapefruit-scented Deluxe Hand and Body Lotion with Aloe Vera and Oatmeal, a dental kit featuring Crest toothpaste, tissues and ear plugs.

The kits will be available on all Delta One flights, and will feature hard- and soft-cased kits. Customers will enjoy a silver hard-sided amenity kit outbound from the U.S. and a soft-sided black amenity kit inbound to the U.S., allowing them to add variety to their amenity kit collection each way.

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