In the current technological climate, our connectivity is key, whether that be at home, at a coffee shop or 30,000 feet above the ground. In this issue, we worked with the BBC Slipstream report to look at the demand for inflight connectivity and how an airline’s poor or lack of onboard Wi-Fi can drastically impact their reputation and consequently their sales..
We celebrate 500 years since the forefather of flight, Leonardo Da Vinci, conceptualised flying machines and invented the Ornithopter. We discuss the rise and consequences of Premium Economy, the threat of Greenwashing and how suppliers are increasingly looking to expand their product portfolios
With CSR taking the lead in airline priorities, we talk sustainability and wellbeing and ask the leading industry experts what is, ‘hashtag’, on-trend this year at WTCE Hamburg. We introduce innovative aerospace technology brand Octaspring to the airline industry and learn about how their products could not only change the concept of comfort onboard but also contribute to an airlines carbon offsetting.
Putting Tomorrow Today, we look to the Future and question whether there is room for tech advancement in the design of onboard amenities, especially when airline demands are high for that all important budget to stay low. We explore the possibility of the First Class kit becoming extinct in the not so distant future as we see the decline of First Class cabins.
By 2050 there will be 12 billion kilos of plastic littered in landfill and so, we ask the airlines what they can be doing for their contribution to carbon offsetting when it comes to their amenity kits? With ‘Going Green’ the driving theme, we also celebrate the plastic pioneers already making commendable eco-friendly alternatives and talk to three innovative Italian cosmetic brands in creating sustainable beauty.
We celebrate women in aviation, championing the future women of our industry including Vice President of Guest Experience at Etihad, Linda Celestino who discusses the need to create meaningful experiences. The issue also highlights the lack of gender diversity across airline executives and questions how this can influence both the airlines’ tender process and final decision.
Indulges in design, featuring two top-notch designers recently taking to the skies in brand new, exclusive partnerships; Marin Hopper, Founder and CEO of American haute couture house, Hayward and Hopper onboard JetBlue, and Timothy Jacob Jensen Chief Design Officer at Jacob Jensen, now onboard Lufthansa.
Our inaugural issue launches with the backing of globally renowned interior designer Kelly Hoppen MBE, discussing all things amenities and the importance of making a lasting impression through thoughtful timeless design. The team also talks amenity cosmetic do’s and don’ts with ELLE Fitness and Beauty Director, Emily Dougherty.