CEO of TravelPlus, Simon Ward, Picks His Ten Favourite Kits Of The Past Decade!


To mark their 10th Anniversary, TravelPlus Awards have introduced “The Decades.” These special 10th Anniversary Awards will be presented to the airlines that have consistently provided award winning amenities at the up and coming awards ceremony in Hamburg. March 2020

In celebration of this momentous occasion, Amenities celebrate the 10th anniversary of the TravelPlus Airline Amenity Awards with CEO and Founder if the awards, Simon Ward, and challenge him to  select his top 10 favourite amenity kits from the last decade. Having seen the creme de la creme of kits throughout the awards history, this was not by any means an easy task!

Listed below are Simon’s favourites from the past 10 years!

British Airways. Supplied by:- Watermark (now Galileo Watermark)
2010 Awards won Gold Seal for Most Innovative Bag Design

At the beginning of the decade, British Airways commissioned award winning designer Anya Hindmarch to design a new amenity kit for their lucky passengers. The result was the fabulous Gladstone style bag embossed with the original ‘To Fly, To Serve’ coat of arms seen on British Airways’ aircraft tail livery, present between 1984-1997. Gifted to First Class passengers it was made of sturdy leather and contained a range of REN skin care products.

British Airways
Thai Airways. Supplied by:- FORMIA
2011 Awards won Gold Seal for Most Innovative Bag Design

The iconic Rimowa hard case which still fetches £60 plus on eBay today has been gifted by a number of airlines including Lufthansa and EVA Air. However it was Thai Airways, who in 2011 introduced this exceptional quality case featuring Rimowa’s extremely sleek and durable polycarbonates shell and went on to create a range of different colour cases adding to its collector’s appeal.

Thai Airways
KLM. Supplied by:- Helios MPPD
2011 Awards won Gold Seal for Best Female Business Class Kit

Viktor & Rolf, the fashion house which specialises in creating conceptual and avant-garde designs founded by Dutch designers Viktor Horsting and Rolf Snoeren, designed these beautiful amenity kits exclusively for KLM World Business Class. Available in Men’s and Women’s.



Etihad.  Supplied by:- Watermark (now Galileo Watermark) Mens kit
2012 Awards won Gold Seal for Best Male First Class kit

Etihad’s soft leather cufflink inspired box with a jewel-toned lining exuded luxury and contained a range of La Prairie toiletries and a quality Schick razor for those brave enough to shave at 30,000 feet. The accent stitching and wrap button closure were features only seen in the most exclusive shops around the world.

Etihad.  Supplied by:- WESSCO International
2013 Awards won Gold Seal for Best Ethically Sustainable kit

Passengers across all classes of Etihad Airways were gifted a new range of amenity kits with a social interest angle. The kits, designed in partnership with Sougha, an initiative by Khalifa Fund for Enterprise Development, works to preserve Emirati culture through the showcasing of local artists. The colorful, woven patterns of the bags feature sadou designs, an ancient Abu Dhabi weaving craft used in blankets, tapestries, and Bedouin tents.

Diamond First Class kits included exclusive products by Le Labo whilst Business Class kits contained all natural products by Athens’ Korres brand. Sougha in Arabic translates to a traveler’s gift.

Air France.  Supplied by:- Albea Travel Designer
2014 Awards won Gold Seal for Best First Class Unisex kit.

A very exclusive and unique unisex amenity, this elegantly designed Givenchy branded kit contained four Givenchy care premium cosmetics plus all the other essentials for First Class passenger demand. A very high quality and stylish amenity kit with uniquely designed square cosmetic containers.


Air France
Lufthansa. Supplied by:- SPIRIANT
2016 Awards won Gold Seal for Best Male First Class kit

This very sleek modern and elegant kit was designed by Jacob Jensen, Danish industrial designer best known for his work with Bang & Olufsen, was offered in a hard and soft case format. The two-tone classic grey printed circle is symbolic of a journey across time-zones. A classic Jacob Jensen design!

Qatar Airlines.  Supplied by:- FORMIA (Read more click here
2016 Awards won Gold Seal for Best Female First Class kit

A new hard case designed to represent the BRIC’S classic Bellagio luggage collection was introduced by Qatar Airways in 2015. Both elegant and functional this high-tech polycarbonate shell with leather trim and contrasting stitching became an immediate hit with First Class passengers. It was complemented with a range of Castello Monte Vibiano cosmetics and a tan leather BRIC’S luggage tag. Since the kits introduction, it has be produced in a number of fantastic colours making it highly collectable.


Singapore Airlines.  Supplied by:- FORMIA (Read more click here
2017 Awards won Gold Seal for Best Female, Best Male and Best Unisex First Class kits

Lalique, the ultimate symbol of french luxury, teamed up with Singapore Airlines to produce in Simon’s view, is one of the ultimate ranges of First Class kits. The female cosmetic case was offered in a pebble-textured pink and black design with gold zipper details. The kit also contained a range of L’AMOUR LALIQUE cosmetics in an elegant satin draw string bag.

The Gents kit was designed in the classic style physicians bag similar to that by Anya Hindmarch for BA in 2010 making it simply irresistible to take home after the flight. The bag contained the best in travel size products from LALIQUE’s Encre Noire line.

Finally, the unisex version which included a scented candle. Singapore Airlines were the first airline to complete a clean sweep of the Awards First Class categories in 2017.


Qantas. Supplied by Buzz
2017 Awards won Gold Seal for Best Business Class Asia/Australasia Caregory.

The ‘Qantas Curates’ range of kits celebrated the ‘Spirit of Australia’ and feature artwork from leading Australian artists, photographers and digital influencers to comprise a brightly coloured range of flying art. This program included 16 different designs with two being two updated designs launched onboard every few months.




Most luxurious brands of 2019 gifted to First Class Guests!