Delta Airlines are introducing popular fragrance brand LE LABO into their new Delta One TUMI amenity kits. As well as onboard, the partnership will see the fragrances introduced into more than 50 Delta Sky Clubs later in the year.
LE LABO has a number of loyal fans of its products around the world. Established in France, and developed in New York it allows for personalisation of fragrances, as perfumes are hand blended in stores that work like laboratories all around the world. The Delta collection will feature basil-scented formulas from LE LABO’s plant-based Body-Hair-Face collection.
“Delta and LE LABO share a passion for connecting people and places through personalized experiences,” said Ekrem Dimbiloglu, Delta’s Director — Onboard Product and Customer Experience. “That passion, along with LE LABO’s dedication to the highest standards of quality, make it a natural choice in our efforts to create delightful moments throughout the travel experience for our customers.”
Alongside LE LABO, Delta is continuing is successful partnership with travel lifestyle brand TUMI. This relationship was established in 2013, and Delta continue to provide their premium customers with complimentary TUMI amenity kits. However, there is a move towards reducing single-use plastics, and Delta is at the forefront of industry-leading work on sustainability. To help with this, they are removing the plastic wrappers from their kits. This move will divert 30,951 pounds of plastic from landfills each year.
However, it is not just the premium passengers that are getting an upgrade in their amenity kits. They have redesigned their onboard offerings for every seat, and every customer, introducing new and improved amenity kits for Delta Premium Select, Delta Comfort+ and Main Cabin long haul passengers. The design on the Main Cain and Comfort+ kits will feature packaging created from customer photos, curated through their hashtag #SkyMilesLife.
“These elevated offerings will complement the industry-leading service that Delta people are known for.” added Dimbiloglu. “From a rejuvenating lineup of skin care products to help customers decompress, to small touches like a new hand cleansing towelette — these updates are a direct result of listening to our customers to understand what they value most and what would make their in-flight experience even better.”