deSter, leading supplier of airline equipment, and Lufthansa Group are proud to announce the win of the German Design Award for the new sustainable packaging concept of Lufthansa Onboard Delights & SWISS Saveurs in the category “Excellent Communications Design”.
The German Design Awards are the premium award of the German Design Council. With its global spectrum and international appeal, it is one of the most prestigious awards in the design landscape across all industries. Since 2012, the German Design Awards have been identifying significant design trends, presenting them to a broad public and honouring them. Every year, extraordinary submissions in product design, communication design and architecture are honoured.
Within the introduced categories, deSter received a “Winner” nomination in (the category) “Excellent Communications Design” for the modular packaging system, developed for the new on-board F&B retail service on short- and medium-haul flights, which reflects the SWISS and Lufthansa corporate identities.
Boxes and bowls can be used flexibly according to the ever-changing menus of the food branding partners. The boxes are made from PaperWise, a 100% agricultural residual material, while the bowls are based on the FSC-certified kraft paper. Individualization and communication happen by means of labels and banderoles, which also function as a seal, guaranteeing guests a hygienic “first opening”.
The state-of-the-art concept has been developed in response to the changing market situation, addressing the diverse expectations of passengers in terms of quality, sustainability and information on the products they are buying.
It allows Economy Class passengers to choose from a selection of locally produced and sourced meals. Collaborations with well-known high-street brands like Dallmayr, dean&david and Sprüngli played an essential role in creating high-quality meals for a new dining experience on board.
The unmarked packaging can be used by both airlines for their partners’ respective food concepts as only labels and banderoles are used for product communication. The nature of the packaging and its minimalist design help to avoid waste.
“We are incredibly proud to win this award as partner of the Lufthansa Group. Together we were able to create a packaging which is visually appealing, user-friendly and sustainable without compromising food quality. It’s great to know that our products are not only highly valued by customers but also by the jury of the German Design Award.”-Florian von Oertzen, deSter.
The new concept redefines the short and medium-haul onboard service and supports the sustainability goals of Lufthansa and SWISS.