Hayward & Hopper Kits Re-invigorate Hollywood Nostalgia Onboard JetBlue


In Spring 2018, JetBlue collaborated with Marin Hopper, creator and founder of American luxury brands, Hayward and Hoppe,r for their JetBlue Mint onboard offering. Daughter of Hollywood legends, Dennis Hopper and Brooke Hayward, its no surprise that Marin’s beautiful brands draw upon her creativity, personal style and extensive family archives. With this in mind, Marin and the design team created a a digital print using Dennis Hopper’s photography archives to create chic, comforting and classic amenity kits facilitated by supplier Clip.

Now onboard in 2019, these two seasonal refreshed amenity kits welcome a splash of colour in the cabin, replacing the navy blue and canvas kits that the airline previously had. The kits, curated by Clip, feature the usual perks, such as toothbrush and toothpaste, eye mask, pen, mints, socks and a Hudson made toiletry pouch, from the apothecary based in New York. “Though we had already collectively set our sights on a series of ‘color-block kits’ to launch in 2018 on JetBlue, once I saw the print, I fell in love with it. I also saw a unique opportunity to tie the seasonal design from our HAYWARD brand to the passenger’s experience in-flight. What better way for a piece of luxury on earth to make its way into the heavens than on JetBlue Mint?” says John Goldstone, CEO of Hayward Luxury.