Are Airlines providing their Premium passengers with an amenity kit packed with a range of cosmetics that will rehydrate and enhance their onboard experience?
On opening & delving in to the majority of First and Business Class bags it is obvious that there is a recurring theme, with the majority of airlines aligning themselves with the world’s most prestigious cosmetic and skincare brands such as Salvatore Ferragamo, Bvlgari, L’Occitane, Amouage, La Prairie, Kiehls and Biologique Recherche. (a real favorite amongst many beauty editors)
However, taking a closer look at these lotions and creams, it soon becomes apparent that there is very little to differentiate between them. Common items included Hand and Body lotion, facial moisturizer, eye gel, and lip balm. It was refreshing to see that some airlines had provided the cosmetics in larger sizes, instead of the standard sample size, making them useful long after the journey is over. It is the little details like this that can make airlines stand out in a very competitive market.
However while it’s nice to have prestigious well known brands included, it doesn’t always help the traveller with their needs if they cannot use them to help get through their flight and beyond.
Needless to say the skincare industry is interested in having the thirsty, dehydrated skin of millions of airline passengers, quenched by their brands. It is also an opportunity for them to advertise their products to their most valued demographic – passengers with high expendable incomes, and a taste for the finer things in life.
Most of the cosmetics found in the kits are of a hydrating nature, showing airlines do understand the problems that long haul air travel can cause on skin.
However, we found some of the cosmetics offered within the bags, contain perfumes, parabens, petroleum and mineral oils which can be irritants when applied to compromised skin, and can cause irritation and allergic reactions.
Not ideal when you are hoping to arrive at a destination looking and feeling your best! Some airlines are starting to respond to this concern, and are offering their passengers more niche “natural” products and aromatherapy brands which provide energizing lotions, cleansing foams and moisturizing emulsions