Etihad Airways have launched their Boeing 787 Dreamliner Services to Milan in style, with an exclusive reception held at the Palazzo Clerici, located in the heart of the beautiful Italian City.

As part of this launch, Etihad has developed their partnership with luxury, Italian brand Acqua Di Parma, refreshing their First and Business Class onboard offerings. The First Class bag, featuring a new shape, is offered in black whilst the Business amenity kits have evolved into a convenient zipper pouch in yellow, the colour synonymous with Acqua Si Parma, and a grey valet tray.

Acqua Di Parma worked closely with Etihad to tailor its unique products to each stage of the guest experience, on the ground and in the air, using its signature Colonia, a perfume with a formula which has remained unchanged for 103 years, along with a selection of additional fragrances in The Residence.

CEO & President of Acqua Di Parma, Laura Burdese, said: “After 103 years, Acqua Di Parma has become an icon of Italian style. We are extremely selective when choosing brands to associate with, so partnering with Etihad was a natural choice due to its premium services and high-end inflight experience. I see this partnership as an enhancement of a relationship founded on the same shared val