As Riyadh Air prepares to redefine premium air travel, the airline has unveiled an exclusive collaboration with The Walt Disney Company that promises to make every family journey a little more magical. Combining the universal appeal of Disney’s Mickey & Friends with thoughtfully designed onboard products, the new collection demonstrates how children’s amenities have evolved into an integral part of the passenger experience.
Developed exclusively for Riyadh Air by leading airline product design specialist Buzz, the collection has been carefully tailored to meet the needs of young travellers from infancy through to pre-teens. Rather than offering a one-size-fits-all giveaway, the airline has created three distinct experiences, each reflecting the changing interests and requirements of children at different stages of their journey.
Riyadh Air kits for infants aged up to two years,
For infants aged up to two years, practicality and comfort take centre stage. The insulated, splashproof carry bag is designed to hold bottles and baby essentials, while a soft bib, sensory flashcards, wet wipes and a cuddly Mickey Mouse plush companion provide reassurance and entertainment for both children and parents alike.
Young adventurers aged three to six receive activity kits designed to encourage creativity and imagination. Short-haul travellers are entertained with an illustrated art scroll, colouring pencils and puzzles, while long-haul passengers are presented with a premium plush backpack containing a magnetic puzzle tin, a pop-up colouring scene and a collectible Disney luggage tag—products intended to remain treasured long after the flight has ended.
Riyadh Air young adventurers aged three to six receive activity kits
For older children aged seven to eleven, Riyadh Air has developed a collection that reflects growing independence. Short-haul passengers receive a compact activity kit featuring colouring materials and tabletop games, while those travelling long haul are presented with a stylish crossbody bag complete with a clip-on earphone holder, interactive Spin & Playgame, notepad, mini gel pen and collectible Disney charms.
The Disney experience extends far beyond the amenity kit. Throughout the flight, passengers can enjoy an extensive selection of blockbuster films, award-winning series and exclusive Originals from Disney+, bringing together content from Disney, Pixar, Marvel, National Geographic and Hulu. By combining physical products with immersive entertainment, Riyadh Air has created a seamless family experience that continues from take-off through to landing.
Even mealtimes have received the Disney treatment. Children’s meals are served with colourful Mickey & Friends tray liners featuring a non-slip finish, complemented by specially designed cutlery sized for smaller hands. It is another example of the meticulous attention to detail that characterises Riyadh Air’s approach to passenger comfort.
For older children aged seven to eleven, Riyadh Air has developed a collection that reflects growing independence.
Commenting on the partnership, Osamah AlNuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air, said the airline’s ambition is to deliver extraordinary experiences for guests of every age while reflecting the warmth, care and hospitality of Saudi Arabia. The collaboration embodies that vision, transforming routine moments of travel into memorable experiences for families.
As airlines increasingly seek new ways to differentiate their onboard offering, Riyadh Air’s partnership with Disney highlights the growing importance of thoughtful product design and meaningful brand collaborations. Beautifully executed by Buzz, these amenities are far more than children’s giveaways; they are an extension of the airline’s brand, reinforcing its commitment to hospitality, storytelling and premium passenger experience. In doing so, Riyadh Air has set a new benchmark for family travel, demonstrating how imaginative design and world-renowned characters can elevate every stage of the journey.
