In a world-first in the airline industry, Malaysia Airlines spoils their Business Class passengers in their new partnership with London-based leather accessories brand, Aspinal Of London, working closely with supplier Formia to create a summer offering of sophistication!
These luxury travel bags, based on the quintessential Aspinal washbag from their own coveted retail range, are an essential item for anyone looking to travel in style. Coming in a range of deluxe collectible colours, the bags offer plentiful storage and have a chic leather-look, allowing them, post-flight, to double up as an everyday clutch bag for the savvy traveler. Business Class Suite passengers will receive a navy blue bag, whilst Business Class travelers will have a selection of three colours to enjoyL navy blue, burgundy and classic black on select routes from August.
The bags have been carefully crafted with the brand’s iconic fastenings and embossed logo, allowing passengers to experience and own an Aspinal of London product. The bags contain items from the French skincare brand PAYOT, with a line of sensuous products, specially designed to provide customers with the utmost comfort in aircraft conditions and beyond. Soon to celebrate its 100th anniversary, PAYOT enjoys high international brand recognition for producing innovative products using the finest natural ingredients.
In line with their recent upgrade Passengers will also see renewed soft furnishings in the cabin, which feature the corporate blue tone and are inspired by the Malaysian traditional “songket” motifs of its cabin crew’s kebaya uniform, as well as wifi and a range of other improvements onboard.
Commenting on the news, Lau Yin May, Malaysia Airlines’ Group chief marketing and customer experience officer, said: “Malaysian Hospitality encompasses all aspects of a customer’s experience, hence, we are constantly improving our services and products to provide only the best to our passengers and ensure it mirrors the true vision of Malaysian Hospitality.”
FORMIA’s Co-Founder, Roland Grohmann, said, “FORMIA has forged a distinctive position at the forefront of the international travel hospitality business. This has been founded on the quality of our designs and a constant focus on innovation in everything we do. It is our privilege to work with many of the world’s leading airlines and best-known luxury brands. Our quality approach is exemplified by this welcome extension to our existing partnership with Malaysia Airlines, which is a testament to our unique product expertise. Aspinal of Londonis a superior luxury leather luggage brand respected the world over for its quality and elegance and, along with luxurious PAYOT contents, these amenity kits are sure to delight passengers.”
