Supplier FORMIA continues to create exclusive breast cancer kits for Qatar Airways with this season’s exclusive design taking the airlines’ charitable campaign to a class of its own.
Over the past few years, Qatar have unfalteringly used their worldwide platform to raise awareness for breast cancer, each year bringing out exclusive amenity kits in an effort to promote their invaluable campaign.
This year, supplier FORMIA has excelled the airlines’ previous breast cancer kits with this most recent addition. FORMIA’s Chief Commercial Officer, Philipp Wendschuh comments, “It’s great to see Qatar Airways continuing their innovative and valuable campaign to raise awareness of breast cancer. We at FORMIA, are absolutely honored to be supporting our client, Qatar Airways, with the supply of striking, high quality “Think Pink” amenity kits for presentation to passengers in First, Business and Economy cabins.’
Those passengers travelling on long-haul First and Business Class flights are spoilt with the BRIC’s limited edition pink themed amenity kits in a choice of two colour options and made from vegan leather. The Business Class amenity kits contain socks, eyeshades, ear plugs and an organic range of products from Italian olive oil and skincare company Castello Monte Vibiano Vecchio. The skincare range includes lip balm, hydrating facial mist, and anti-ageing moisturiser.
The same applies for First Class passengers, with the extra addition of Night Recovery Cream as well as BRIC’s signature eyeglass pouch. As well as this, both First and Business kits’ contents are in a complimentary pink for women, and charcoal for men. Qatar Airways also plans to offer Economy Class passengers travelling on overnight long-haul and all ultra-long-haul flights this limited-edition breast cancer awareness amenity kit.
With a choice of a white kit with the iconic breast cancer pink ribbon prints for female passengers and a charcoal grey kit with pink accents for male passengers, Qatar Airway’s encourage their passengers to ‘Support The Fight And Think Pink’ this October; Breast Cancer Awareness Month! This is emphasized by the detachable band that transforms the kit into a shoulder bag and is imprinted with this important message.
As well as this, both kits feature a unique zipper in the shape of the breast cancer ribbon. Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, is keen to stress that, ‘Our annual campaign aims to increase the number of supporters who are dedicated to tackling breast cancer and creating positive change worldwide.” Which these beautiful kits are guaranteed to do!
