TAP teams up with iconic Portuguese cosmetic label Benamôr:



Skysupply’s latest work with TAP AIR continues to uphold their steadfast commitment to reimagining what the future of onboard amenities could look like. Teaming up with iconic Portuguese brand Benamôr, the airline’s new Business Class offering takes to the skies with a truly traditional ‘Portugality’ flair.


Available in four different colours which represent iconic symbols of Portugal and Benamôr, this partnership presents passengers with an authentic amenity kit offering that encapsulates the very essence of Portugal at its finest in both its design aspect and its values. The four different colors include: Laranjinha (orange from Europe) in orange, Nata (traditional Portuguese pastry) in yellow, Gordíssimo (African butter tree pays tribute to Portugal’s Age of Discoveries) in blue, and Alecrim (rosemary, most beloved aromatic herb) in mint.

These color choices encompass TAP’s brand message “Genuinely Portuguese” and its several fundamental aspects such as tradition, sustainability, exclusivity, a welcoming culture, innovation made in Portugal, and, of course, “Portugality”, which means living the Portuguese lifestyle. Skysupply knew that this, combined with Benamôr’s traditional roots and very modern way of thinking, creates a powerful gift with Benamôr cosmetics to inspire the senses as well as create new memories for passengers from the moment their journey begins.

TAP is proud to say that both the airline and Benamôr represent the same values, quality standards, and visions – for almost 80 and 100 years, respectively. This is reflected in the collaborative elements of the pouch where the two brands cohesively align including the beautiful logo with both company’s name on it. Inside passengers are gifted with a useful selection of items such as earplugs, a toothbrush and a toothpaste, a small Benamôr branded hand lotion, socks, and an eye mask which incorporate Benamôr’s flower patterns.

Since skysupply strives to integrate sustainable practices as much as possible, the supplier was excited to align their values with TAP Portugal’s sustainability ethos. As a result, this new offering is made of recycled plastic bottles and other PET waste (rPET), whilst the toothbrush is made from bamboo and the packaging of the toothpaste as well as the earplugs is made of paper.

This beautiful offering expertly pieced together by skysupply is a true testament to their new concept initiative. Thanks to the supplier’s commitment to innovation, TAP’s new Business Class kit It is not only a material object and a gift, but rather evokes the feeling of “Portugality” and a symbol of a personal experience.