The Amenities Initiatives

The inaugural Amenities Initiatives 2021 looks to recognise the airline industry’s unceasing commitment to the wellbeing of their passengers. They commend the ingenuity, creativity and innovation of both airlines and suppliers during the challenging times of this pandemic year, and the rapid changes and challenges they have faced and overcome.

Our mission with these awards was to raise awareness and shine a spotlight on the new standards in Hygiene, Sustainability and Wellness that airlines and suppliers have steadfastly adopted. By doing so it has allowed new innovative amenity products for both passengers and crew to take centre stage, and possibly show the new and exciting path being developed for onboard hospitality items.

THE JUDGING

The awards were judged by a panel of individual experts in the fields of Hygiene, Sustainability and Wellness, alongside those whose opinion matters most, the passengers and crew who the items were designed for.

THE AWARDS

Each entry has been awarded a star rating, out of a maximum of 5 stars based on criteria outlined for each category. As the range of entries was so diverse, it was believed by the judges that a star rating allowed each one to be judged on its own merit within the individual category it had been entered into.

To gain 5 stars in any category the judges were looking for the item entered to go above and beyond the ‘standard’ offerings.

THE CRITERIA

HYGIENE

Within the hygiene category judges looked at the individual items included within each of the kits, including gloves, masks, wipes and packaging. They also looked at the quality of products such as hand sanitizer and cleansing wipes. They believed it was important for passenger confidence that the items offered matched the quality of those on the consumer market, for example the alcohol percentage in the hand sanitizer being equivalent to that the passenger would be able to buy themselves.

Also noted were those kits that provided passengers and crew with the ability to dispose of their PPE items safely either during the flight, or after.

WELLNESS

The wellness category was judged on the items ability to ensure that passengers felt at ease during their journey, and increased the probability of arriving at their destination calm and refreshed. Being the most diverse category, each entry was considered individually, and judging focused on the innovative approach to passenger comfort and wellbeing.

SUSTAINABILITY

Sustainability was focused primarily on the packaging for each of the entries. Judges took into consideration the materials used, both for the outer and inner packaging, reusability of any non-recyclable items and the innovative materials used in place of single use plastics.

Also noted by the judges were those items that were manufactured and collated in the airline’s country of origin to lessen the airmiles and environmental impact of the creation of the entry.

The Amenities Initiatives Categories

  • Best PPE Passenger Care or Travel Hygiene Kit/Item:- This category is for PPE/Hygiene kits or item(s) provided to passengers either at check-in or onboard to ensure their health and safety. E.g. hand sanitiser, face mask or a kit containing multiple hygiene items.
  • Best Cabin Crew PPE Initiative:- This category is for PPE/Hygiene kits or item(s) provided to airline cabin crew to keep them safe whilst serving passengers onboard. E.g. protective clothing, or a kit containing multiple hygiene items.
  • Best Children’s PPE Passenger Care /Travel Hygiene kit:- This category is for PPE/Hygiene kits or item(s) provided to children either at check-in or onboard. E.g. hand sanitiser, face mask or a kit containing multiple hygiene items.
  • Best Cabin Hygiene Initiative:- This category is for cabin hygiene initiatives in place to ensure the health and safety of both passengers and crew and minimise the spread of infection. E.g. HEPA air filters, UV equipment, cabin cleaning and disinfecting.

  • Best Sustainable Textile Fabric Initiative:- This category is for sustainable fabric/textile solutions that support a green circular airline economy and reduce the need for single use items. E.g PET blankets, bedding, sleep suits etc.
  • Best Sustainable Packaging Initiative:- This category is for sustainable packaging solutions or alternatives that support a green circular airline economy and reduce the need for single use packaging items.
  • Best Sustainable Tableware Initiative:- This category is for sustainable tableware solutions or alternatives that support a green circular airline economy and reduce the need for single use items.
  • Best Corporate Social Responsibility (CSR) Airline Initiative:- This category is for best airline CSR initiatives that aim to actively contribute to societal goals of a philanthropic, charitable nature by engaging in or supporting volunteering or ethically-orientated practices. 
  • Best CSR (Corporate Social Responsibility) Supplier Initiative:- This category is for best supplier CSR initiatives that aim to actively contribute to societal goals of a philanthropic, charitable nature by engaging in or supporting volunteering or ethically-orientated practices. 

  • Best Passenger Wellness Product Initiative:- This category is for passenger wellness products or items that promote comfort and well-being. E.g lavatory toiletries, cosmetics, dental/oral kits, sleep suits etc.
  • Best Passenger Wellness Consumables Initiative:- This category is for passenger wellness consumable initiatives that promote comfort and well-being. E.g rehydration solutions, meal programmes etc.
  • Best Passenger Wellness Tech and Programme Initiative:- This category is for passenger wellness tech and programme initiatives that promote comfort and well-being. E.g mindfulness concepts, wellbeing apps, meditation programmes, cabin lighting etc.
  • Best Children’s Initiative:- This category is for the development of new concepts, materials and kits including technology specifically designed for children onboard.

Key dates

  • Entry opens, Thursday 18th November 2020
  • Early Bird closing date for submissions, Tuesday 22nd December 2020
  • Official closing date for submission Sunday 31st January 2021
  • Short list announced on the 1st March 2021
  • Virtual Award Ceremony date 27th March 2021