The Art of Shaving brand targets amenity sector


The Art of Shaving brand, founded in 1996, is now targeting the travel amenity market. The luxury brand has grown from one store on Lexington Avenue in New York City to a global brand with more than 150 retail locations.  A unique concept guided by the expertise and hands-on attention of two founders, the brand is passionately devoted to the very best in men’s skin care and shaving by providing products with 100% pure essential oils and other skin-healthy ingredients and grooming solutions.

The 4 Elements of the Perfect Shave ™ is the core of The Art of Shaving’s DNA – an innovative path to help men enhance their shaving experience. Each step is expertly crafted to achieve optimal shaving results, Prepare – Lather Up! – Shave – Moisturize.

  • Prepare: Pre-Shave Oil helps condition the beard hair while protecting the facial skin from razor burn. Free from synthetic dyes and alcohol.
  • Lather Up: The Shave Cream is formulated with Glycerin and Coconut Acid that provides hydration during the shave – further preparing the beard hair for a clean, close shave. Free from synthetic dyes and alcohol.
  • Shave: A properly weighted and balanced razor helps reduce pressure on the skin.
  • Moisturize: The After-Shave Balm features lightweight emollients that condition the skin. Vitamin B3 and pure Sandalwood Essential Oil helps maintain and replenish moisture lost after shaving. Free from synthetic dyes and alcohol.

The Sandalwood trees of Mysore, India, yield the world’s most valuable and exquisite Sandalwood Essential Oil, prized for thousands of years for its perfume and therapeutic qualities. Exotic, rich, and woody – yet surprisingly subtle, Sandalwood is the most popular and best-selling aroma.

With a commitment to high standards worthy of timeless barbering traditions, the Art of Shaving provides the grooming solutions and bespoke tools created through artful design and innovative craft. Elements sure to elevate your morning to the next level – After all, they say a man’s grooming ritual is essential to the image he projects in the world.

The Art of Shaving brand has appointed Vince McIntosh of Select Amenities Ltd as their manufacturer’s representative. He has worked closely with airline kit-packers and distributors of deluxe hotel amenities to bring innovative brands into market insuring travellers can enjoy quality personal care during their journey.