The Laundress and Singapore Airlines Collaborate on First-to-Market Fabric Care Inflight


The Laundress is proud to announce the exclusive first-to-market partnership with Singapore Airlines. As part of the Airline’s 70th anniversary celebrations, a selection of products from The Laundress are gifted to customers. This gift will be available for customers travelling on selected flights out of Singapore in Suites, First and Business Class from 1 July 2017 onwards, for a limited period only.

Leonard Hamersfeld, Director at Buzz, told Amenities: “This collaboration brings together two luxury brands and delivers Singapore Airlines passengers a valuable and functional lifestyle gift for their journey. It is an exciting collaboration that delivers a truly unique travel product.”

Singapore Airlines has played an important role in Singapore’s history, by expanding the reach of the small island republic through its wide international network and reputation for being the world’s most awarded airline. This year is a special milestone for Singapore Airlines as the Airline celebrates its platinum jubilee. Over the years, Singapore Airlines has grown into one of the world’s leading airline that even other airlines talk about.

The Laundress is a global eco-friendly detergent, fabric care, and home cleaning company. The Laundress products for Singapore Airlines premium customers were designed with a traveler’s clothing care needs in mind, and all are travel-sized so that customers can conveniently keep them for use on their onward journeys.

The Laundress products designed for Singapore Airlines includes the following best-selling staples:

  • The Laundress Crease Release: removes moderate wrinkles from clothing and fabrics, perfect for travellers while on-the-go.
  • The Laundress Fabric Fresh Classic: contains antibacterial properties that adds scent while removing odor from its source, freshening clothing when traveling.
  • The Laundress Wash & Stain Bar: cleans hard-to-reach spaces, spot treat stains, and can be used for liquid-free handwashing on-the-go.

These products are scented in the brand’s signature Classic fragrance for a “clean laundry smell”.

The partnership between Singapore Airlines and The Laundress was facilitated by Buzz, the inflight product specialists. Buzz is the travel experience expert in creating products that elevate the journey. “We are proud to partner with Singapore Airlines, one of the world’s premier airlines, to bring fabric care onboard for the very first time,” say The Laundress co-founders Gwen Whiting and Lindsey Boyd. “We are thrilled to collaborate with the innovative leaders at Singapore Airlines and Buzz to further enhance the experience of luxury travel by providing wardrobe solutions for passengers.”