Designer fashion house Karl Lagerfeld and Vanity Group, a global luxury hotel amenity provider, have joined forces to supply an exclusive line of sincere and haircare amenities to luxury hotels
The collections offered as part of the exclusive partnership are true to the ethos of the celebrated brand, Vanity Group said, “balancing timeless and contemporary style and taking inspiration from Parisian classics”.
These include Agrumes Et Vétiver, which combines top notes of citrus fruits with warm base notes of vetiver wood and musk to create a refreshing earthy scent. And Mûrier Et Santal, a deep and evocative scent tinged with hints of red berries for a splash of fruity notes that are balanced with creamy musk and sandalwood.
Through these two exclusive collections, Vanity Group and Karl Lagerfeld aim to create a new era of in-room experiences.
“Making an everlasting impression on a guest is at the forefront of every hotelier,” Vanity Group said.“Luxury hotels globally can take advantage of the two collections to create an environment of rock-chic glamor.”
“Karl’s vision of hospitality was about creating experiences that would have made people feel at home,” Karl Lagerfield chief executive Pier Paolo Righi said.“This is a principle that we apply as a brand through our hospitality projects—and developing an amenities collection is part of bringing this spirit to life. “Our licensing partnership with Vanity Group invites hotel guests to experience the world of Karl with that home-away-from-home feeling.”
Vanity Group founder and chief executive Paul Tsalikis added: “We are excited to partner with KARL LAGERFELD to provide luxury hotel amenities to hoteliers across the world. “Amenities are about exceeding guest expectation. When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed.
“Karl Lagerfeld is a globally recognised brand, that is well respected and an integral part of our company’s growth. Karl Lagerfeld has proven that they have some of the best products in the world and we are proud to be partners.”
The Vanity Group program is available to hotels and resorts by invitation only. Global marketing opportunities will also operate in conjunction with selected hotel partners.