Turkish Airlines has renewed its collaboration with one of the country’s most distinguished painters, Devrim Erbil. The artist’s work will be found on the carrier’s short-haul Business Class amenity kits produced by Galileo Watermark. Erbil, one of the most important living representatives of Turkish contemporary art, is deeply influenced by the cultural heritage of his country and Istanbul, where he has lived for almost 60 years.
“The new amenity kits, designed with eight different artworks each representing one of the unique symbolic buildings in Istanbul, are aimed to leave a lasting flight experience in the passengers’ minds. The eye-catching colorful and vivid images are applied on Saffiano leather bags via digital printing technique.. The new kits both make collector passengers happy by offering the opportunity to have a different iconic amenity kit on each flight, and add an artistic touch to the in-flight experience at the same time,” state Turkish Airlines.
It’s rare to see amenity kits on short-haul flights but its yet another way that Turkish Airlines is leading the way. The other being that they are embracing local cultures and bringing them to life in valuable keep sakes for their most valuable passengers.
“With this partnership, Turkish Airlines, the national flag carrier airline of Turkey, is proud to share all this richness with the world while contributing to Turkey’s national values and cultural heritage. By working with Erbil, the esteemed artist who has revealed the diversity and beauty of our country with his works for decades, Turkish Airlines not only provides passengers with a beautiful and functional amenity kit, but also enables its guests to have a cultural experience.”
The short-haul amenity kits, which are already onboard include eye mask, earplugs, non-slip socks, dental care set containing toothpaste, and New Zealand brand Antipodes hand cream and lip moisturizer, known for its natural ingredients. In addition, each kit includes a brochure with important information about the featured artwork and a quotation from Erbil.