Etihad’s range of Business Class amenity kits has been refreshed to feature six new designs, inspired by key destinations on the airline’s extensive global network.
The colorful range of amenity kits featuring LUXE City Guides were earlier this year awarded the coveted gold seal for excellence at the Travel Plus Awards.
Buzz facilitated this designer collaboration between the airline and luxury travel brand LUXE City Guides, the straight-talking, highly curated go-to guide for savvy travelers. Buzz specialises in creating custom brand partnerships to elevate the passenger experience.
Each kit contains a customised Etihad Airways LUXE City Guide which corresponds to the showcased city, covering everything from hotels and restaurants, to spas, bars and shopping. The new cities featured are: Abu Dhabi, New York, São Paulo, Rome, Melbourne and Bangkok.
One of the featured destinations is the jewel in the United Arab Emirates’ cultural crown, Abu Dhabi. The city is a 5-star playground covering over 200 islands and the LUXE Guide includes tips on the very best places to eat, play and stay.
Etihad’s range of Business Class amenity kits has been refreshed to feature six new designs, inspired by key destinationsLeonard Hamersfeld, Director at Buzz, told Amenities: “This collaboration brings together two luxury brands and delivers Etihad Airways passengers a truly valued lifestyle gift for their journey. It is an exciting design-driven collaboration that integrates a luxury travel product and elevates the amenity offering beyond the essentials.”
Calum Laming, Etihad Airways’ Vice President Guest Experience, said: “Etihad Airways continues to reimagine the flying experience, setting a new benchmark for innovation and luxury. Collaborating with LUXE City Guides enables us to deliver kits that reflect the global nature of our business, whilst providing intelligent design, functionality and attractive and re-usable amenities for our guests.”
Simon Westcott, LUXE City Guides Chief Executive Officer, said: “Etihad Airways offers one of the best inflight experiences in the world. In partnering with LUXE City Guides to create its Business Class amenity kits, Etihad helps ensure that the premium experience extends long after its guests have landed. It is great to be working with fellow innovators.”