Vanity invites hoteliers from around the globe to experience Clean Charge, the world’s most sustainable hospitality amenity format. This innovative large-format solution achieves up to a 93% reduction in plastic waste while greatly enhancing operational efficiency and hygiene. Clean Charge is a key component of VANITY GROUP’s Mindful Beauty Project, which focuses on sustainability for hotels worldwide.
As the first dual-purpose amenity format, hotels can choose between a pouch or an inner-bottle replacement system, both of which are 100% recyclable and made from recycled materials. The pouch contains only 5 grams of plastic, making it the lightest option available and far more sustainable than traditional rechargeable systems. The inner-replacement system and tamper-proof bottle design minimize the risk of cross-contamination, ensuring the most hygienic refillable option. Its stylish design appears to float on the bathroom wall and includes a discreet window for housekeeping to easily monitor liquid levels.
Perricone MD Vitamin B5 Shower Gel – Clean Charge FormatPaul Tsalikis, founder and chairman of VANITY GROUP, expressed his pride in the launch: “Clean Charge is one of my proudest career accomplishments to date. It represents 15 years of innovation at VANITY GROUP and signifies a paradigm shift in sustainable guest essentials. The sleek design and eco-friendly attributes of Clean Charge mean that hotels no longer have to compromise. They now have a format that supports them in becoming ESG leaders, while also providing a stylish guest experience and operational ease for the staff.”
He added, “By transitioning to Clean Charge, hotels can significantly reduce their carbon footprint. For example, a 150-room hotel can achieve up to a 93% reduction in plastic waste, paving the way for a more sustainable future for the entire industry. I am excited to revolutionize the hotel experience with our world-leading innovation.”
Clean Charge is crafted for VANITY GROUP’s designer portfolio, which includes over 46 progressive brands such as Perricone MD, Origins, and CARNER BARCELONA. Each luxurious formulation is Vegan Trademarked by The Vegan Society and certified by PETA’s Beauty Without Bunnies program. Additionally, the Clean Charge format will be available through La Bottega’s esteemed brand portfolio as part of the hospitality curator’s strategic acquisition of VANITY GROUP in 2024.
The next era of hotel guest essentials has arrived, allowing hotels to offer a sustainable and stylish guest experience exclusively with Clean Charge.
