deSter and Nexus have announced a global strategic partnership focused on transforming the curation and placement of travel amenities and comfort solutions for airlines. United by a common vision of innovation and collaboration, this alliance aims to deliver a comprehensive range of expertise, brand, and product solutions to meet the evolving needs of today’s travellers.
Both companies are dedicated to combining their expertise to create a unique approach to brand and guest experience curation, while also consolidating their brand portfolios. Together, they will invest in developing tailored solutions that cater specifically to the needs of travellers and airlines.
This partnership will enhance the strengths of both deSter and Nexus, allowing them to deliver exceptional value to airlines and promote brand growth within the travel sector.
Stef Van de Perre, President and Managing Director of deSter, stated: “Passengers increasingly want to travel in comfort and select airlines that align with their preferences, including the brands they partner with. Our collaboration with Nexus will enable us to provide even greater value to our customers and further strengthen this expanding segment of our business.”
By integrating Nexus’s expertise in brand curation and guest experience design methodology with deSter’s proven innovation, supply chain capabilities, extensive sales network, and global presence, the collaboration aims to offer a seamless, efficient, and effective tailored proposition for branded inflight comfort and amenities solutions.
The partnership offers significant advantages for both airlines and brands. As a member of the gategroup portfolio, deSter’s influence extends beyond inflight services, providing relevant brands with access to integrated solutions that enhance the overall travel experience.
This strategic alliance represents a major advancement in improving guest experiences and increasing opportunities for brand engagement in the skies and beyond.
Yves Alavo, Principal and Founder of Nexus, stated: “We are witnessing a notable shift in travelers’ behavior, with a growing interest in brand equity, relevance, and sustainable engagement. Through this global strategic partnership, both deSter and Nexus can deliver comprehensive brand and product curation, focusing on innovation and an improved experience.”
