Japan Airlines Introduce Socially Responsible Kits in partnership with FORMIA. The new collection of amenity kits for Japan Airlines’ Business Class passengers is part of the airline’s Airbus A350-1000 aircraft and cabin interiors launch.
The unique collection, features the artwork of artists from the welfare experimental company, Heralbony, whose mission to “Unleash Your Exceptionality”, empowers local artists with intellectual disabilities to thrive through creating beautiful and meaningful art.
Together with Heralbony, JAL aims to change the perception of disabilities and realize a society where diverse individuals can live true to themselves.
Japan Airlines’ collaboration with Heralbony has expanded into tableware designs for their First Class lounges and printed sleeves for inflight meal boxes, resulting in a thoughtfully curated collection of extended products which have provided a platform for these artists to showcase their talents to the world.
Masaharu Iwamoto, Vice President, Product & services Development Department, Customer Experience Division at Japan Airlines said: “JAL is delighted to partner with Heralbony and FORMIA to create this responsible and thoughtful collection of amenity kits for Business Class. Our aim is to create new ways for passengers to experience diverse perspectives through the exposure to remarkable art while traveling with JAL.”
FORMIA’s CEO & Managing Partner, Roland Grohmann commented: “FORMIA is proud to introduce these very special amenity kits for JAL with welfare experimental company, Heralbony, and to support their shared mission to drive positive social change. We hope passengers are truly delighted with these meaningful kits which highlight the talents of Japan’s diverse and unique artists.”