JetBlue Launches Refreshed Amenity Kit

FORMIA, the international guest amenity and hospitality specialist, has introduced a refreshed set of amenity kits on board JetBlue for the airline’s transatlantic Core service.

The award-winning, endlessly reusable pouch became an instant hit when it was first launched in 2021. Developed from platinum silicon, a non-toxic, food grade material, the compact pouch features a stand-up design with resealable interlock zipper for passengers to take home and reuse long after their journey, either as a travel bag or to keep food fresh for longer.

The new collection introduces a classic blue pouch and presents inclusive and innovative natural beauty brand Skin Proud for the first time onboard. Skin Proud’s motto “Be proud not perfect” sums up the brand’s take on championing diversity, real beauty and skin positivity.

With a hydrating face and body wipe and lotion from Skin Proud, as well as two-tone athletic socks made from 100% recycled PET fabrics, JetBlue’s transatlantic Core customers will arrive at their destinations feeling refreshed and re-energised, complete with a smart and eco-friendly kit to take home. 

“At JetBlue, we are always thinking of new ways our experience can delight customers while traveling, even after their flight has landed,” said Mariya Stoyanova, director of product development, JetBlue. “We are excited to continue our partnership with FORMIA to deliver unique and thoughtful amenity kit offerings for our transatlantic Core customers.”