Recently, beOnd launched a personalized amenity kit in collaboration with Avant, a London-based skincare brand known for its commitment to sustainability and effectiveness. This innovative product aligns with beOnd’s mission to redefine travel by emphasizing wellness, design, and intentional luxury at 30,000 feet.
beOnd is the world’s first premium leisure airline, offering a unique inflight experience designed for travelers looking to unwind, explore, and reconnect. The airline prioritizes lie-flat comfort, refined wellness, and destination-inspired service.
beOnd amenity pouch filled with essentials from Avant,
The brand kit offers more than just amenities; it provides a moment of tranquillity designed for the modern traveller. Once guests are settled in their lie-flat seats, they receive a pouch filled with carefully selected essentials from Avant, along with a tray of additional luxuries, allowing each guest to customize their personal ritual. Among the options are several airline firsts, including:
- Avant Hydra-Bright Collagen Eye Restoring Pads
- Avant Centifolia Rose Radiance Capturing Face Mask
- Humantra Electrolyte pouches
Even the lavatories reflect the beOnd design ethos, featuring Avant’s hand and body care products and a sustainable dental kit that includes a bamboo toothbrush and Marvis toothpaste.
beOnd tray of additional luxuries, allowing each guest to customize their personal ritual.
This amenity concept embodies beOnd’s focus on mindful design, enhancing the travel experience while minimizing unnecessary waste. By providing guests with only what they truly value, the airline reduces product waste and paves the way for greater customization in the future, including options like pre-flight meal selection and tailored onboard experiences.
“Luxury travel is evolving; it’s no longer about excess but about intention,” said Tero Taskila, CEO of beOnd. “Every aspect of this experience is designed to feel personal, thoughtful, and aligned with what modern travelers truly value.”
This launch reflects beOnd’s vision for a new kind of travel—intentional, elevated, and personal. With chef-designed dining, open cabin comfort, and wellness-driven details, beOnd is redefining the experience of flying for leisure.
