Smell is the most closely associated sense to memory. A single aroma can evoke a powerful response, vividly conjuring memories and emotions as if they occurred yesterday.
To help capture Hong Kong’s signature scent, Cathay Pacific have teamed up with renowned perfume expert, Samantha Taylor of The Powder Room, to create Parfums de Voyage – a scientifically crafted perfume designed to ignite your memories of the city.
In the same way our fleet of aircraft literally transports you to your destination, Parfum de Voyage will take you back through time and place. From the mountains, teahouses, markets, and temples, you’ll embark on a “return journey through scent”.
Parfums de Voyage will be available on board select Cathay Pacific flights from October 2017.