FORMIA Facilitates New Collaboration Between Missoni and Delta Air Lines

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FORMIA facilitates new collaboration between Missoni and Delta Air Lines for a new range of premium amenity kits

The new Delta One kit is exclusively available for Delta One customers. It was created due to a collaboration honouring the Missoni brand’s dedication to quality, craftsmanship, and timeless design while also paying tribute to Delta’s commitment to excellence, premium experiences, and its almost 100-year flying heritage.

Missoni's distinctive textured zigzag pattern on the bag's exterior and inside lining.
Missoni’s distinctive textured zigzag pattern on the bag’s exterior and inside lining.

 

The kit features Missoni’s distinctive textured zigzag pattern on the bag’s exterior and inside lining. The colour palette is exclusive to the amenity kits and was intentionally chosen to celebrate the view from 30,000 feet in the sky.

Roland Grohmann, FORMIA’s CEO & Managing Partner, commented, “We are excited to announce the new collaboration between Delta Air Lines and luxury Italian fashion house Missoni. These exclusive kits feature Missoni’s classic and timeless designs and include delightful skincare products from the premium, clean beauty brand Grown Alchemist. With these kits, every Delta One customer will receive a beautiful Missoni-branded bag to take home and keep.”

Missoni and Delta Air Lines for a new range of premium amenity kits
Missoni and Delta Air Lines for a new range of premium amenity kits

 

The kits contain products from advanced skincare specialists Grown Alchemist as part of Delta’s ongoing partnership with the Australian premium clean beauty brand. They also include items to enhance the passenger experience, such as a bamboo toothbrush and toothpaste, an eye mask, and earplugs.

The new Missoni-branded kit, a symbol of luxury and sophistication, is a premium offering that Delta One customers can look forward to using repeatedly.

“We are excited to collaborate with Delta on the Delta One experience. The Missoni amenity kits have been carefully designed to represent timeless elegance and a strong connection to the world around us. Additionally, customising the JFK lounge marks an important new direction for our lifestyle approach,” said Alberto Caliri, Creative Director of Missoni Home.

Before launching worldwide in September, the new amenity kits will be available on Delta One flights to and from Italy and Paris in mid-July 2024.

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