Sinbad, Farah take Oman’s young globetrotters on an adventure across its 51 strong fleet of craft. The two young Omani’s love to travel and explore together with Saif their turtle sidekick, inspiring little travellers to learn about Oman’s culture through their stories and adventures. Each character has their own unique personality, allowing connections to form between them and the different age groups and genders of Oman Air’s young flyers.
Aimee Johnstone – Brand Strategy Director at Milk Jnr’s & Kidworks – said: “By introducing characters that are representative of Oman, we want to educate, engage and entertain travellers into a new culture. Making connections between culture and the packs gives a sense of cohesion with the airline which will ultimately help to build brand awareness.’
Two versions of the pack have been created; one for short-haul flights and the other for long haul. The short haul contains a pencil case, activity book, pencil crayons and sharpener; whilst the long-haul pack also includes a drawstring bag instead of a pencil case and stickers. Aimee added that’ All of the pack items have been carefully considered for the relevant age ranges (0-two to aged 10) and based on our expertise in providing the right solutions for short and long haul flights.”
Ernel Eugenio, product development Guest Experience & Branding at Oman Air said: “We are very happy about these new packs as the creative content builds excitement within our young travellers by encouraging them to learn about Oman whilst also enhancing their in-flight experience and driving an affinity amongst the family market with our brand.”