For over 50 years, they have been making children’s hearts race. It was only logical that they can now also be found on board Brussels Airlines’ flights, to surprise the growing number of children travelling with the airline. In October 2016 with The Smurfs, the airline adds another famous Belgian ambassador to its partners.
More than fifty years after Brussels-born comic artist Peyo brought them to life, the Smurfs remain popular all around the globe. The adventures of the more than 100 Smurf characters who live in the Smurf village and fight against the wizard Gargamel, have resulted in more than 40 comics, more than 400 cartoon series episodes and two 3D films.
From now on, the famous blue-skinned characters also fly on board Brussels Airlines’ flights, as children who fly the Belgian airline to the States, Canada or Africa are all spoiled with a Smurflunchbox with coloring books, memory games and finger puppets. The child meals that are served in these boxes (meatballs in tomato sauce, pasta,…) have been carefully selected after a tasting session where more than 60 kids gave their input. Children flying on the short haul network in Flex&Fast or Bizz&Class, receive a Smurf lunchbox on their flight out of Brussels.
Specially for Brussels Airlines, graphic studio IMPS, who exploits the rights of Peyo’s work, created new Smurf characters: Captain Smurf and Cabin Crew Smurfette don the lunchboxes, as well as Safari Smurf who travels to Africa.
Anne Tricot, VP Customer Experience at Brussels Airlines commented “The partnership with the Smurfs is a logical one for us, as we always aim to promote the best of Belgium. After Tintin, René Magritte, Belgian gastronomy, Belgian beers and Belgian chocolate, the Smurfs are another world renowned Belgian ambassador to come on board at Brussels Airlines.”