American Airlines has just launched a new luxury range of amenity kits, featuring partnerships with leading up-and-coming lifestyle and cosmetic brands. Created in collaboration with WESSCO International the kits are designed with the needs of first, business class and premium economy passengers in mind, and were launched in February 2019.
The kits were designed in collaboration with This is Ground, Athletic Propulsion Labs and STATE Bags and feature products from Allies of Skin, Zenology and Baxter of California. Within these brands, the colour variations and designs vary across the cabin classes, with This is Ground, Athletic Propulsion Labs, Allies of Skin and Zenology products featuring in the first and business offerings, and STATE Bags and Baxter of California in their International Premium Economy cabins. There are a number of colour rotations to keep the bags fresh and exciting for passengers, regardless of how often they travel. However, all of the kits contain the essential expected items desired by customers during long haul travel.
“American is always exploring ways to innovate and make our customers’ travel experience more relaxing and enjoyable, especially on long-haul flights.” said Janelle Anderson, Vice President of Global Marketing for American. “The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling. Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and our customers a fresh, modern collection of premium infight products.”
Etihad Airways and Swedish luxury bedding brand DUXIANA will be introducing a curated experience for the industry’s most luxurious commercial airline offering, The Residence. The program will launch over the coming weeks in collaboration with airline amenities supplier, WESSCO International, making it the first airline bedding program of its calibre. The program also includes selected DUXIANA accessories for passengers onboard Etihad First Class cabins.
The program finds inspiration in the architecture and colors in and around Abu Dhabi. Its understated elegance reflects a luxury boutique hotel experience embracing modern Arabia.
In The Residence, the airline’s revolutionary three-room cabin on Airbus A380 aircraft flying from Abu Dhabi to London, Paris, New York, and Sydney, guests are provided with a living room, bedroom, and shower. Its exclusive hospitality offering includes a personal Butler, dedicated to meeting the needs of discerning guests. An onboard Chef complements the Butler service, offering a bespoke, made-to-order dining experience.
DUXIANA offers the highest quality linens and down products for the bedroom led by The DUX Bed, considered the most comfortable and ergonomically correct mattress on the market. The Swedish label is the brand of choice in some of the finest luxury hotels around the world including the Burj Al Arab Jumeirah, the Jumeirah Emirates Towers, and The Langham, New York, Fifth Avenue. The program follows the highest quality standards with the finest, high-performance, sustainable materials in full alignment with DUXIANA’s environmental strategy.
Etihad Airways has updated its hugely popular ‘Etihad Explorers’ children’s activity packs which have kept its younger guests occupied while inflight for the past two years. First launched in September 2016, Etihad Explorers is the airline’s children’s brand, featured on activity packs and meal items. It aims to instil a sense of excitement and anticipation during their journey.
Milk Jnr’s & Kidworks, the Manchester headquartered agency which specialises in creating engaging kids activity packs for some of the world’s biggest family brands, has revamped the children’s packs in various ways including changing the lead characters in the packs for three to eight year old passengers. Jamool the Camel and Boo the Panda take over from Kundai the Lion and Zoe the Bee. The aim is to create a new collectable that young children will engage and interact with – both onboard and post-flight.
Zoe Telfer, Milk Jnr’s client services director, said: “Since their launch back in 2016 the ‘Etihad Explorers’ packs have been hugely popular. We didn’t want to reinvent the whole concept – this project was more about making subtle changes that build on the loyalty and love that young travellers have for the characters and activities.”
Jamal Ahmed Al Awadhi, Etihad Airways Head of Guest Experience, said: “Our young guests are tremendously important to us and we continuously strive to find more informative, fun and engaging ways to entertain them during their time with us.
“The refreshed packs are also a way of forming a lasting bond between them and Etihad Airways, making them more aware of who we are and where we fly to, and also enhancing their knowledge ofimportant issues facing the planet. We have some exciting developments coming up in this regard.”
Inbound and outbound versions are still in use and vary in content. On inbound flights to Abu Dhabi, the collectable character bag contains an activity booklet, crayons, card games and a colour-in mask. The pack on flights from Abu Dhabi includes a unique suitcase board game which allows parents and children to play together, a foam version of Boo the Panda, colour-in postcards, crayons, and a handy waterproof travel wallet. Having a different pack on each leg ensures that children are kept entertained on both journeys.
For nine to 13 year-olds, the more mature activity pack has had design refresh based around an exotic seascape theme. Content includes Sudoku, mazes, lined notes and join-the-dot games. These packs also contain a pencil case, pencil, a dual-function bookmark and ruler, and a notepad.
Other onboard facilities for young travellers and their families include the dedicated ‘Just 4 Kids’ section on the Etihad Airways E-BOX inflight entertainment system, and a Flying Nanny on all long-haul flights. Flying Nannies were introduced in 2013 and provide an extra pair of hands to allow parents more personal time while they entertain the children.
Limited edition pink amenity kits are being offered to Qatar Airways’ passengers throughout the month of October to mark the airline’s continuing support for Breast Cancer Awareness Month.
Passengers travelling on ultra-long-haul or long-haul flights in First Class and Business Class will receive a luxurious BRIC’S amenity bag created exclusively for Qatar Airways by the stylish Italian luggage brand, in a carefully chosen shade of pink called ‘Rose Pompadour’. This year’s amenity kits have been lined with a bespoke fabric featuring the famous pink ribbon, now synonymous with Breast Cancer Awareness.
Each bag contains exclusive products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company. The skin care range includes lip balm, hydrating facial mist, and anti-ageing moisturiser in Business Class, with added Night Recovery Cream for First Class kits. Pink socks, eyeshades and ear plugs complete the range, with the addition of a BRIC’S signature luggage tag for First Class.
Passengers travelling on all ultra long-haul flights and long-haul night flights in Economy Class will also, for the first time this year, receive a special edition ‘pink ribbon’ amenity bag.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “Qatar Airways is very proud to support Breast Cancer Awareness Month once again this year by providing these specially-designed, limited edition amenity kits during the month of October. These unique kits, designed for male and female passengers alike, demonstrate our ongoing commitment to raising awareness of breast cancer, and show our support for those affected by it. As an airline, we are inspired by the tremendous effort that has gone into fighting this disease, and are especially pleased to be able to offer these kits to our Economy Class passengers travelling on all ultra long-haul and long-haul night flights, ensuring that the message reaches as many people as possible.”
The pink shade of Rose Pompadour used for the amenity kits was created in France in 1757 at the famous Sèvres porcelain facility. The shade, prized for its vivacity and beauty, was one of five colours produced by Sèvres, which helped to define magnificence and luxury in eighteenth-century France.
FORMIA is proud to announce a partnership with Aeromexico and ELeather – the pioneers of engineered leather – to offer passengers a unique and eco-conscious amenity kit, the first and only made from ELeather.
The offering forms part of Aeromexico’s entry in the SkyTeam’s Sustainable Flight Challenge, where participating airlines explore the most sustainable way to operate a single flight in their existing networks. All innovations from the dedicated flights are shared openly, enabling airlines to come together to take responsibility, put solutions into practice and reshape the future of air travel for generations to come.
Aligning with FORMIA’s vision to create meaningful concepts and products to enhance the passenger experience and drive a more positive impact, the specially developed sustainable amenity kits have been consciously curated to minimise environmental impact.
The sleek ELeather bags, offered in a charming British Racing Green colour, feature 100% recycled PET fabric linings, with eye masks and socks also made from 100% recycled PET fabrics carrying the Global Recycled Standard (GRS) certification.
The eco-conscious amenity kits include a dental kit with a wheat straw toothbrush wrapped in biodegradable kraft paper. Wheatstraw is a by-product of wheat grain harvest, needing less energy to produce than virgin plastic, is biodegradable, reduces waste and provides supplementary income to the farmers. The earplugs are also wrapped in biodegradable kraft paper
Each sustainable bag contains a kraft paper cover notebook with inner pages made from recycled paper. The ballpoint pen is made from wheatstraw and FSC certified recycled paper, a material that has been harvested in a responsible manner and certified by the Forest Stewardship Council.
With conscious luxury in mind, the Etro branded lip balm and body lotion are also presented in an FSC certified paper box.
FORMIA’s CEO & Managing Partner, Roland Grohmann, commented: “FORMIA is excited to partner with Aeromexico and ELeather on these very special sustainable amenity kits, to offer passengers exclusive, thoughtfully curated products as part of their environmentally-conscious experience with Aeromexico.
We are thrilled to be part of this initiative and to continue our efforts in developing innovative solutions to help to drive a more sustainable future for our industry.”
Andrés Castañeda Ochoa, Chief Customer and Digital Officer at Aeromexico said: “Sustainability has long been a focus for Aeromexico and so we are delighted to extend our existing partnerships with ELeather and FORMIA to create responsibly designed amenity kits for The Sustainable Flight Challenge, that will add to an enhanced and meaningful customer in-flight experience.
We are committed to reducing our environmental impact throughout our products and services and we believe these environmentally conscious kits are another step towards a greener future.”
Nico Den Ouden, Chief Commercial Officer at ELeather, said: “Sustainability has been in our DNA from day one, diverting leather waste from landfill to create high-performance, luxury materials that are better for the planet. We’ve worked in partnership with Aeromexico for over 6 years providing our recycled material for their aircraft seats in support of their ambitions to reduce their CO2 impact. We are delighted to be part of this initiative, in partnership with Aeromexico and FORMIA, seeing the industry adopt sustainable materials further and faster in their overall cabin experience.”
deSter, leading supplier of innovative food packaging and serviceware concepts for aviation and food service industries, is proud to announce a partnership with Etihad Airways to realize a new Economy class dining concept which is fully circular. New reusable tableware will be launched on board Etihad aircraft in the fourth quarter of the year together with new Economy class soft furnishings.
For both Etihad and deSter sustainability and exceptional passenger experience play a key role when introducing new concepts and products which is why this collaboration is successful.
The airline industry is realizing the importance of sustainable solutions, but single use plastic is still widely used. Etihad, however, committed to removing 80% of single-use plastic from its operations by the end of 2022, back in 2019. The new inflight equipment created together with deSter is going to ensure that this ambitious goal is met.
The launch includes a setup of reusable tableware with trays, bowls, lids and hot meal casseroles made from recycled high-quality materials, eliminating the use of single-use plastic completely. After use on board, items are collected, washed and brought back to the aircraft to be re-used. At the end of life, they are collected, washed, ground and made into the same products again. No waste of precious material and resources, no single-use plastic.
This new tableware concept is in line with the second circular economy principle introduced by Ellen MacArthur Foundation – “Circulate products and materials”. In a nutshell, products are reused as long as possible and at the end of life recycled in a closed loop, keeping their intrinsic value and ensuring nothing becomes waste*.
It’s easy in theory but in practice there are many steps and challenges that have to be overcome. One of them is food safety, for which deSter is an ideal partner having received EFSA approval in 2021 for closed loop recycling in aviation. This makes the company the first and only partner in the airline market to perform food contact safe closed loop recycling for plastic tableware.
On top of this, local production and minimizing the footprint is another important environmental and social cornerstone. deSter is currently expanding its manufacturing footprint by building a manufacturing facility in the UAE to support the local economy and ensure products could be produced and recycled closer to the customer reducing CO2 emissions and shortening delivery time. This new plant completes our existing footprint with plants in Europe (BE), Asia (TH) and North America (US).
“deSter and Etihad have a perfect alignment when it comes to sustainability and a vision for the future of the aviation industry which is why this project has been so successful. We are very proud of the result – fully reusable tableware which reflects Etihad’s unique brand identity and high-quality standards. Together we are not only showing that a closed loop & circular approach is possible but also strengthening our local presence in the UAE and the region.” – commented Nicholas De Nijs, Commercial Director Middle East & Indian subcontinent
Terry Daly, Executive Director Guest Experience, Brand and Marketing, commented: “Etihad is trailblazing when it comes to sustainability in aviation. Following extensive research and development through our eco-flights over the past few years, we’re proud to reveal the first in a series of enhancements to our inflight experience. Our commitment to sustainability doesn’t come at a compromise to the quality and thoughtfulness behind Etihad’s guest experience, and these innovative new products will further improve our offering. We look forward to rolling out this new experience across the fleet towards the latter part of the year.”
Qatar Airways once again elevates the standard of luxury onboard with the launch of exclusive amenity kits and gift boxes from iconic French Perfumer Diptyque. These bespoke products will be initially available for First and Business Class passengers on routes across the Americas, Australia and New Zealand, in addition to A380 flights to London and Paris.
The new amenity range consists of Diptyque branded bags as well as gift boxes featuring Diptyque’s signature oval branding; customised for male and female passengers. Each Qatar Airways amenity kit and gift box provides specially selected Diptyque products including:
Nourishing Lip Balm – enriched with roses and violets to soothe and soften the lips
Fresh Lotion for the Body – infused with the scent of orange blossoms, to refresh sleepy skin for all skin types
Essential Face Cream – nourishing and replenishing, with prickly pear extract to boost radiance
Diptyque fragrance – ‘Eau Rose’ Eau de Toilette – an infusion of the finest damascena and centifolia roses, or the brand’s signature ‘34 Boulevard Saint Germain’ Eau de Toilette with notes of amber, patchouli, cinnamon and rose.
In line with Qatar Airways’ focus on sustainability, the Diptyque bags are made from vegan leather while the eyeshade and socks are made from RPET*.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “We are the world’s best airline due to our constant innovation in elevating passenger’s experience. We are constantly looking at new ways to enhance our customer’s journey and surpass their expectations. Our customers will be delighted to discover a generous number of items inside the amenity kits, including a choice of Diptyque’s signature fragrances for women and men. Through this exclusive partnership with Diptyque, we have further elevated premium travel, having raised the bar for all other airlines.
“It is only fitting that two pioneering brands collaborate, and continuing our tradition of ‘firsts’. I am proud to say that Qatar Airways is the only airline that offers Diptyque products onboard, complementing the washroom amenities offered onboard and in our lounges. This partnership further enhances our world-class passenger experience, and will leave our customers with lasting memories of their journey, until we welcome them onboard again.”
Qatar Airways first entered its exclusive partnership with the French Perfumer, ‘Diptyque’ in March 2021, offering its washroom products on board and in its Premium lounges at Hamad International Airport (HIA). The range consists of Essential Face Cream, Infused Facial Water, Velvet Hand Lotion, hand wash, shower gel, shampoo & conditioner, Fresh Body Lotion and Hand Wash Gel Rinse-Free. The collaboration reflected Diptyque’s celebration of the French art of living and Qatar Airways’ five-star standards of excellence.
The collaboration between Qatar Airways and Diptyque is being facilitated by FORMIA, the leading international airline amenity and hospitality specialist, for an industry-leading first-onboard collection.
Hunter Amenities International have partnered with Abahna to offer their award winning collection to the hospitality sector in North America and other regions.
Abahna was founded in 2005 by Claire Croft who took inspiration from the exotic bathing ceremonies & spas of India & the Far East; her aim being to re-awaken people to the idea that bathing could be both rewarding and therapeutic. Influenced by the world’s many and varied bathing traditions, Abahna borrows from ‘nahana’ (Urdu for to have a bath), the Russian ‘banya’ and the Portuguese ‘banho’.
The Abahna amenity collection will feature the iconic White Grapefruit and May Chang fragrance and will be available in both small tube amenities that are 100% recyclable as well as large format dispensers that are 100% recyclable and able to be refilled with gallons.
With the winter holidays approaching, Air France is introducing new kids’ games and comfort kits, available on board now.
In all Air France long-haul cabins, kids aged 3 to 11 with a children’s menu are now given a fun new “folder”, available in two colours, blue and light grey.
Containing a host of surprises to have fun throughout the flight, this folder is also perfect for storing their passport, drawings and other souvenirs collected during the trip. Soft and sturdy, it can also be used at home.
Inside, young globetrotters will find a postcard to colour in, a box of five coloured pencils, an activity book, a set of cards, a ruler and a comfort mask to help them fall asleep like the grown-ups. Enough to keep them amused during and after their trip!
In keeping with Air France’s eco-friendly approach, this folder is made from cardboard sourced from sustainably managed forests and has no plastic wrapping.
To ensure optimum well-being for families travelling with infants under the age of 2, Air France is also introducing new products just for them. On long-haul flights in the La Première, Business and Premium Economy cabins, customers now receive an adorable recyclable cardboard box containing a cuddly toy rabbit, certified organic Castéra thermal water and a honeycomb cotton pouch.
In the Economy cabin, infants are also given a recyclable cardboard box containing the new cuddly toy rabbit!
In addition to the game kits available on board, Air France also offers other fun activities for kids, to delight them and their parents. On board long-haul flights, a wide selection of entertainment programmes are dedicated to our young travellers, with meditation programmes, cartoons, audio programmes and magic lessons given by an Air France steward.
A range of children’s magazines can also be downloaded from the Air France Play app. Special meals for infants and children are provided free of charge during the flight and include organic products. Air France also welcomes children aged 4 to 17 travelling alone on board its flights. With the “Kids Solo” service, Air France staff accompany them and ensure their safety. Thanks to the Air France app, parents can follow each stage of their trip, from departure at the airport to arrival at their destination.
Delta is accelerating its efforts to build a more sustainable and people-first future for air travel. Starting this month, the airline will refresh its onboard product offerings with artisan-made amenity kits, recycled bedding, reusable and biodegradable service ware and premium canned wine.
Together, the products will reduce onboard single-use plastic consumption by approximately 4.9 million pounds per year – that’s roughly the weight of 1,500 standard-sized cars – and significantly increase Delta’s support of minority- and women-run businesses.
“Decisions we make on every aspect of our product are opportunities to make good on two core promises: to deliver exceptional customer experiences and build a better future for people and our planet,” said Allison Ausband, E.V.P. and Chief Customer Experience Officer. “These latest additions deliver something unique to our customers, reduce our environmental impact and enable job creation for the communities we serve around the world.”
Over the past year, Delta has deepened its relationships with suppliers in key markets, which allows the airline to serve more locally sourced menu items, and introduced a beverage lineup that spotlights the first U.S. Black-owned distillery, Du Nord Social Spirits.
“Delta has always put people at the center of everything we do,” said Amelia DeLuca, V.P. of Sustainability. “It’s this people-first focus that led Delta to source new products onboard that reduce waste, bolster diverse suppliers and build communities. We want to protect our planet and the people on it, and the products we provide onboard are the latest way we’re living out this commitment.”
Delta has tapped Mexican apparel brand Someone Somewhere to create the amenity kits for customers seated in Delta’s premium Delta One cabin. Someone Somewhere is a Certified B Corporation that combines Mexican traditional handcrafts with innovative products, and Delta’s partnership with the brand has created jobs for more than 250 people in five of Mexico’s most vulnerable states.
The new amenity kit eliminates five single-use plastic items such as zippers and packaging, reducing plastic use by up to 90,000 pounds on an annual basis. Someone Somewhere’s artisanal production processes also eliminate waste and utilize regenerated cotton.
The new kits will launch onboard beginning February and will contain sustainable, wellness-focused products including a Someone Somewhere eye mask, Grown Alchemist natural lip balm and hand lotion, and a Humble Co. bamboo toothbrush. Both Grown Alchemist products onboard will transition to aluminum packaging in April 2022.
Delta One® Bedding Made from Recycled Materials
Delta’s soft, comfortable and premium bedding sets are now made with more than 100 recycled plastic bottles, which will use 25 million recycled bottles annually. The airline is among the first to use 100% recycled polyester (rPET) bedding and – combined with the new use of reusable bedding packaging – will reduce single-use plastic use by up to 260,000 pounds per year. The sets began appearing on board in December 2021.
Refreshed Service Ware
Delta continues to overhaul its onboard service ware globally by introducing products made from natural and recycled materials to replace and reduce plastic usage. When the project is complete later this year, the transition will reduce annual plastic use by up to 4.3 million pounds.
Delta now offers bamboo cutlery for domestic First Class fresh packaged meals and on select international flights. Later this year, all international Main Cabin customers will also see new dishware made from biodegradable material, bamboo cutlery and a premium paper placemat.
This is the latest step in reducing single-use plastic items onboard. In 2018, Delta removed a variety of single-use plastic items onboard, including stir sticks, service ware wrappers, and straws.
Imagery Estate Winery Premium Canned Wine
Delta will now serve two new aluminum-canned wines from Imagery Estate Winery, a premium Sonoma winery led by award-winning winemaker Jamie Benziger. In 2019, Jamie was named Best Winemaker at the International Women’s Wine Competition and named to Wine Enthusiast’s 40 Under 40 list.
Delta will offer Imagery’s Cabernet Sauvignon and Chardonnay onboard starting with select coast-to- coast flights this month and will expand to all domestic flights later this year. The wine’s aluminum packaging reduces annual plastic use by up to 250,000 pounds. Imagery’s wines are also sustainably grown, as certified by the California Sustainable Winegrowing Alliance.
This winter, Air France is offering its long-haul Business customers a new comfort kit. As part of an eco-responsible approach, this kit is the first model made up of 93% recycled material. This sober and elegant kit features the company’s historic winged seahorse emblem, embodying its rich history. It comes in two colours, navy blue and grey.
Special thought has also been given to its content. Each kit contains the following items –
A toothbrush and pen made of cornstarch, and ear plugs packaged in kraft paper, eliminating the use of plastic;
To ensure optimum comfort for customers, the large and soft sleep mask, socks, toothpaste and Clarins cosmetics are still included in the kit.
Customers travelling in the long-haul Premium Economy cabin receive a dark blue kit with a sporty look. The kit features the accent, the symbol of the Air France brand, in a red or blue version.
The content of this kit has been adapted in the same spirit –
A toothbrush made of cornstarch and ear plugs packaged in kraft paper
A sleep mask and a pair of socks.
In all cabins, the plastic packaging of each kit is now replaced by a tamper-evident seal. In addition, headsets are systematically cleaned and disinfected, allowing Air France to eliminate single-use headphone protectors and their packaging offered previously.
Intended as a genuine gift sporting the Air France colours, these kits can be collected and taken home after the trip and used again.
By offering ever more eco-friendly comfort kits, Air France is pursuing its everyday actions to reduce the use of single-use plastic on board its flights whenever possible.
With the Festive Season and old year behind us, it is time to move forward to face what will undoubtedly be a challenging period for onboard Amenity Kits.
On reflection, I am sure the last decade will be remembered as the “Golden Era” for passenger amenities, especially the luxury ‘branded’ Amenity Kits. During the difficulties of recent times, I have continued to read numerous articles, liaised with Suppliers and had discussions with various Airlines about the potential future of the Amenity Kit – bearing in mind purpose, design and functionality.
I have noted that Airlines are continuing to reduce their stockpiles of onboard amenities, but there are still a few product launches taking place, and Airlines are beginning to release Tenders. However, I feel that it will be at least six months before these Tenders come to fruition and the next generation of Amenity Kits is launched onboard.
I applaud the Industry for showing outstanding initiative and innovation, culminating in the introduction of PPE kits eighteen months ago :
The main criteria today for onboard passenger amenities is clearly focused on hygiene, wellness and sustainability. Interestingly, TravelPlus carried out an Insight Survey in 2019 which revealed that more than eighty percent of Business Class Kits contained numerous plastic items, from the actual packaging to toothbrushes and combs.
However, I am confident that Airlines will quickly change to using more sustainable and eco-friendly materials such as recycled paper packaging, bamboo and corn starch, along with other new materials coming to the market. In the near future, I expect PPE kits will continue to be provided alongside existing Amenity Kits.
The current main issue is how to incorporate PPE products, such as hand sanitisers, antiseptic wipes and face masks – with luxury brand cosmetics, socks, eye masks and dental kits – all within a desirable and functional bag.
Airlines need to play their part by ensuring the Amenity Bag has a further use and/or is collectible. A recent example of this was the new Kit from JETBLUE, where the bag (a pouch) doubles as a re-usable storage bag. It is extremely durable, developed from platinum silicon (a non-toxic material that is not only made to last and easy to clean, but is dishwasher, microwave and freezer friendly).
Consideration also needs to be given to both Airlines and Suppliers Corporate Social Responsibility (CSR) Programmes. These Programmes are regarded as key market differentiators for business as more consumers seek products from responsible Companies. It comes as no surprise that significant efforts are currently being taken to incorporate sustainability within the supply chain. Add to this the desire to include more passenger wellness products – for example, aromatherapy balms, oxygen mists with hydration powders and tablets. In relation to this, Suppliers will be tested to the limit over the next few years.
In this regard, it is not expected that Airlines will be investing more at this time, but it is not sustainable for Suppliers to have their margins continually restricted. I believe now is the time for Airlines to truly evaluate their passenger amenity offering across all classes, and embrace change. Simultaneously, the Suppliers must guide and advise Airlines on new materials and products as they become available.
As for the future of luxury brand partnerships, the “Jury is out” as Airlines must focus on restoring passenger confidence based on safety and wellness. It is not beyond the realms of possibility that Airlines could offer passengers an individual and personal choice of amenities prior to boarding – using similar technology already in place for onboard meals and, I am sure logistics could be overcome. Also, certain items such as dental kits, could be placed in toilets onboard. Therefore, these items could be removed from First and Business Class bags, and items such as socks, eye masks and hairbrushes made available to passengers on request.
To summarise, I am very optimistic and excited about what is to come in this new chapter of Onboard Passenger Amenities, particularly the ‘cherished’ Amenity Kit. I am confident that Suppliers will rise to the challenges that lie ahead, and Airlines will adapt to the demands of their guests.
That said, we are not “out of the woods” yet! We are all awaiting the return of the lucrative business traveller and, hopefully, this will build steadily as we progress through 2022.
Still very much the objects of desire, it was back in 2015 that WESSCO International called on world-renown designer Philippe Starck to create some of the most desirable in-flight amenity kits ever to take off the runway, and they’re pretty dishy.
Starck is the iconic modern designer, and the breadth and impact of his work is unparalleled, he is known for the inspiring spaces and products he has created for the hospitality industry.
Starck’s collection of first and business class amenity kits were surprisingly minimalistic, considering some of the designers’ more whimsical, eclectic creations. The kits were designed in a diverse palate with soft-case and hard-shell versions which look stunning.
A frequent flyer himself, Starck was thrilled by the challenge of creating something that passengers would not only cherish onboard but long after their trip.
“From the beginning of the creative process, two words appeared to me: the elegance and the gift,” Starck said of the project. “We create such an elegant and intelligent object that it would truly become a gift. And it might be the first time that passengers will open the bag and say: Oh! This is exactly what I wanted!”
deSter are excited to embark on a journey to more sustainable cutlery together with KLM Royal Dutch Airlines. From the end of December the new Finesse design birch wood cutlery is flying on board of KLM aircrafts.
Finesse is a result of our extensive design expertise and market knowledge, creating a real added value and pleasant dining experience.
Tne Finesse range has unique curved design which ensures functionality & aesthetically appealing look and is a light weight wooden cutlery without wax or lamination which is FSC-certified birch wood
Wrapped in a napkin roll to add value to the service and a pleasant dining experience together with a high quality standards and a high score on hygiene
deSter cutlery portfolio: a sustainable choice
Wood (Birch):- What could be more natural than wood? deSter offers cutlery made from FSC-certified birch trees that do not need wax or lamination. If required, a wax finish can be foreseen. Our wooden cutlery range has clear high-quality standards on colour variation, splintering, smooth surface, foreign substance, etc. while the FSC certification assures the lasting protection of the forest as well as people and animals who depend on it.
Bamboo:- Apart from its amazing and eco-friendly ability to renew itself rapidly, bamboo is a perfect, natural material for cutlery production. Although it is not the cheapest solution, its long fibers give it extra strength, resulting in a more premium product and better functionality compared to birch wood. The material used for our production is also FSC-certified.
Paper Board:- Paper cutlery is a new, renewable, lightweight material with sustainability at its core. It is made from compressed board which comes from natural fibers. Paper board is ideal for single use as it is home compostable and can be recycled through existing paper waste streams. The characteristics of paper improve the whole dining experience when compared to using wood or bamboo cutlery because it feels more comfortable. Paper board is a patented technology developed and manufactured by deSter.
Reusable Cutlery:- To eliminate waste completely reusable cutlery offers a great solution. The cutlery is washed and reused and then recycled at the end of its life. Materials for reusable cutlery include either stainless steel or standard/renewable resins that can be recycled in our closed loop system. When considering this solution, it is necessary to keep in mind that the shift from single use cutlery to reusable cutlery may involve some operational changes.
Reliable, well-designed, and user-friendly cutlery truly adds to the creation of an enjoyable dining experience. All our designs are optimized to provide an ultimate sensory feel. From standard to premium, from wood to fiber material, every cutlery has its own design and functionality.
deSter, leading supplier of airline equipment, and Lufthansa Group are proud to announce the win of the German Design Award for the new sustainable packaging concept of Lufthansa Onboard Delights & SWISS Saveurs in the category “Excellent Communications Design”.
The German Design Awards are the premium award of the German Design Council. With its global spectrum and international appeal, it is one of the most prestigious awards in the design landscape across all industries. Since 2012, the German Design Awards have been identifying significant design trends, presenting them to a broad public and honouring them. Every year, extraordinary submissions in product design, communication design and architecture are honoured.
Within the introduced categories, deSter received a “Winner” nomination in (the category) “Excellent Communications Design” for the modular packaging system, developed for the new on-board F&B retail service on short- and medium-haul flights, which reflects the SWISS and Lufthansa corporate identities.
Boxes and bowls can be used flexibly according to the ever-changing menus of the food branding partners. The boxes are made from PaperWise, a 100% agricultural residual material, while the bowls are based on the FSC-certified kraft paper. Individualization and communication happen by means of labels and banderoles, which also function as a seal, guaranteeing guests a hygienic “first opening”.
The state-of-the-art concept has been developed in response to the changing market situation, addressing the diverse expectations of passengers in terms of quality, sustainability and information on the products they are buying.
It allows Economy Class passengers to choose from a selection of locally produced and sourced meals. Collaborations with well-known high-street brands like Dallmayr, dean&david and Sprüngli played an essential role in creating high-quality meals for a new dining experience on board.
The unmarked packaging can be used by both airlines for their partners’ respective food concepts as only labels and banderoles are used for product communication. The nature of the packaging and its minimalist design help to avoid waste.
“We are incredibly proud to win this award as partner of the Lufthansa Group. Together we were able to create a packaging which is visually appealing, user-friendly and sustainable without compromising food quality. It’s great to know that our products are not only highly valued by customers but also by the jury of the German Design Award.”-Florian von Oertzen, deSter.
The new concept redefines the short and medium-haul onboard service and supports the sustainability goals of Lufthansa and SWISS.
With the environmental impact of travel in sharp focus, and in support of the IATA target of a 50% reduction in aviation CO2 emissions by 2050, the Buzz Sustainability team set a challenge to design a PLASTIC FREE and ZERO WASTE amenity kit.
By actively replacing plastic with renewable and recyclable materials, we’re proud to showcase a travel kit made with ALL GOOD THINGS.
The ALL GOOD THINGS amenity kit is designed to help travellers feel good knowing that their onboard comfort items are designed with their environmental footprint considered.
The kit features renewable materials including tin, cotton canvas, aluminum, bamboo, FSC paper, and wood. Also included are ToothChews, an innovative, environmentally friendly alternative to toothpaste, that does away with the tube and saves water.
The plastic-free consumer movement has reached all corners of the globe and Buzz is proud to be a leader in innovative design solutions. Through our Join the Movement program, we’ve worked alongside our airline partners to remove 13 million polybags from circulation. We’re also the team behind the biggest airline sustainability program, ecothread™ which has diverted over 100 million plastic bottles from landfill so far.
Buzz has taken the lead from pioneering brands including adidas, Unilever and LEGO. Each of these brands have aspirational goals and have acknowledged there is no instant fix, instead making decisions today for a brighter future.
The Buzz team are passionate about creating products that travellers cherish and keep long after the journey, that are also designed to create net positive impact on the planet and communities.
“We are on a journey to zero waste and we are committed to using our design innovation to help protect our planet”, said Leonard Hamersfeld, Director at Buzz.