American Airlines has just launched a new luxury range of amenity kits, featuring partnerships with leading up-and-coming lifestyle and cosmetic brands. Created in collaboration with WESSCO International the kits are designed with the needs of first, business class and premium economy passengers in mind, and were launched in February 2019.
The kits were designed in collaboration with This is Ground, Athletic Propulsion Labs and STATE Bags and feature products from Allies of Skin, Zenology and Baxter of California. Within these brands, the colour variations and designs vary across the cabin classes, with This is Ground, Athletic Propulsion Labs, Allies of Skin and Zenology products featuring in the first and business offerings, and STATE Bags and Baxter of California in their International Premium Economy cabins. There are a number of colour rotations to keep the bags fresh and exciting for passengers, regardless of how often they travel. However, all of the kits contain the essential expected items desired by customers during long haul travel.
“American is always exploring ways to innovate and make our customers’ travel experience more relaxing and enjoyable, especially on long-haul flights.” said Janelle Anderson, Vice President of Global Marketing for American. “The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling. Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and our customers a fresh, modern collection of premium infight products.”
Etihad Airways and Swedish luxury bedding brand DUXIANA will be introducing a curated experience for the industry’s most luxurious commercial airline offering, The Residence. The program will launch over the coming weeks in collaboration with airline amenities supplier, WESSCO International, making it the first airline bedding program of its calibre. The program also includes selected DUXIANA accessories for passengers onboard Etihad First Class cabins.
The program finds inspiration in the architecture and colors in and around Abu Dhabi. Its understated elegance reflects a luxury boutique hotel experience embracing modern Arabia.
In The Residence, the airline’s revolutionary three-room cabin on Airbus A380 aircraft flying from Abu Dhabi to London, Paris, New York, and Sydney, guests are provided with a living room, bedroom, and shower. Its exclusive hospitality offering includes a personal Butler, dedicated to meeting the needs of discerning guests. An onboard Chef complements the Butler service, offering a bespoke, made-to-order dining experience.
DUXIANA offers the highest quality linens and down products for the bedroom led by The DUX Bed, considered the most comfortable and ergonomically correct mattress on the market. The Swedish label is the brand of choice in some of the finest luxury hotels around the world including the Burj Al Arab Jumeirah, the Jumeirah Emirates Towers, and The Langham, New York, Fifth Avenue. The program follows the highest quality standards with the finest, high-performance, sustainable materials in full alignment with DUXIANA’s environmental strategy.
Etihad Airways has updated its hugely popular ‘Etihad Explorers’ children’s activity packs which have kept its younger guests occupied while inflight for the past two years. First launched in September 2016, Etihad Explorers is the airline’s children’s brand, featured on activity packs and meal items. It aims to instil a sense of excitement and anticipation during their journey.
Milk Jnr’s & Kidworks, the Manchester headquartered agency which specialises in creating engaging kids activity packs for some of the world’s biggest family brands, has revamped the children’s packs in various ways including changing the lead characters in the packs for three to eight year old passengers. Jamool the Camel and Boo the Panda take over from Kundai the Lion and Zoe the Bee. The aim is to create a new collectable that young children will engage and interact with – both onboard and post-flight.
Zoe Telfer, Milk Jnr’s client services director, said: “Since their launch back in 2016 the ‘Etihad Explorers’ packs have been hugely popular. We didn’t want to reinvent the whole concept – this project was more about making subtle changes that build on the loyalty and love that young travellers have for the characters and activities.”
Jamal Ahmed Al Awadhi, Etihad Airways Head of Guest Experience, said: “Our young guests are tremendously important to us and we continuously strive to find more informative, fun and engaging ways to entertain them during their time with us.
“The refreshed packs are also a way of forming a lasting bond between them and Etihad Airways, making them more aware of who we are and where we fly to, and also enhancing their knowledge ofimportant issues facing the planet. We have some exciting developments coming up in this regard.”
Inbound and outbound versions are still in use and vary in content. On inbound flights to Abu Dhabi, the collectable character bag contains an activity booklet, crayons, card games and a colour-in mask. The pack on flights from Abu Dhabi includes a unique suitcase board game which allows parents and children to play together, a foam version of Boo the Panda, colour-in postcards, crayons, and a handy waterproof travel wallet. Having a different pack on each leg ensures that children are kept entertained on both journeys.
For nine to 13 year-olds, the more mature activity pack has had design refresh based around an exotic seascape theme. Content includes Sudoku, mazes, lined notes and join-the-dot games. These packs also contain a pencil case, pencil, a dual-function bookmark and ruler, and a notepad.
Other onboard facilities for young travellers and their families include the dedicated ‘Just 4 Kids’ section on the Etihad Airways E-BOX inflight entertainment system, and a Flying Nanny on all long-haul flights. Flying Nannies were introduced in 2013 and provide an extra pair of hands to allow parents more personal time while they entertain the children.
Limited edition pink amenity kits are being offered to Qatar Airways’ passengers throughout the month of October to mark the airline’s continuing support for Breast Cancer Awareness Month.
Passengers travelling on ultra-long-haul or long-haul flights in First Class and Business Class will receive a luxurious BRIC’S amenity bag created exclusively for Qatar Airways by the stylish Italian luggage brand, in a carefully chosen shade of pink called ‘Rose Pompadour’. This year’s amenity kits have been lined with a bespoke fabric featuring the famous pink ribbon, now synonymous with Breast Cancer Awareness.
Each bag contains exclusive products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company. The skin care range includes lip balm, hydrating facial mist, and anti-ageing moisturiser in Business Class, with added Night Recovery Cream for First Class kits. Pink socks, eyeshades and ear plugs complete the range, with the addition of a BRIC’S signature luggage tag for First Class.
Passengers travelling on all ultra long-haul flights and long-haul night flights in Economy Class will also, for the first time this year, receive a special edition ‘pink ribbon’ amenity bag.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “Qatar Airways is very proud to support Breast Cancer Awareness Month once again this year by providing these specially-designed, limited edition amenity kits during the month of October. These unique kits, designed for male and female passengers alike, demonstrate our ongoing commitment to raising awareness of breast cancer, and show our support for those affected by it. As an airline, we are inspired by the tremendous effort that has gone into fighting this disease, and are especially pleased to be able to offer these kits to our Economy Class passengers travelling on all ultra long-haul and long-haul night flights, ensuring that the message reaches as many people as possible.”
The pink shade of Rose Pompadour used for the amenity kits was created in France in 1757 at the famous Sèvres porcelain facility. The shade, prized for its vivacity and beauty, was one of five colours produced by Sèvres, which helped to define magnificence and luxury in eighteenth-century France.
In premium aviation, innovation often hides in plain sight. Sometimes, it is hanging in the wardrobe.
A coat hanger is hardly the first object associated with cabin innovation. Yet Kaelis has turned this everyday essential into an opportunity to rethink how even the smallest onboard details can work harder—for crew, passengers and the environment.
Enter Rotus³, a next-generation Business Class coat hanger designed to bring intelligence to one of the cabin’s most overlooked accessories.
Already adopted by international airlines including Air Côte D’Ivoire, Delta Air Lines and United Airlines, Rotus³ replaces paper tags and handwritten labels with a patented three-wheel mechanical selector. During boarding, crew can dial in the passenger’s seat number, making garments easier to identify and retrieve while reducing the risk of misplaced coats.
Its two-digit-and-one-letter configuration is designed for the increasingly complex seat maps found across single- and twin-aisle aircraft. The result is deliberately low-tech, but highly effective: a simple mechanical solution that removes friction from a familiar cabin task.
Kaelis Rotus 3, a next-generation Business Class coat hanger
Evolution, Refined
Rotus³ builds on the earlier Rotus 2, which introduced two-wheel mechanical seat identification but featured a heavier full-frame construction and a more limited numeric system.
The latest iteration takes a more refined approach. Kaelis has removed the traditional lower horizontal bar and optimised the internal reinforcing ribs, reducing material use and overall weight while maintaining structural durability. Anti-slip silicone pads improve garment retention, while the streamlined design increases packaging density—creating greater efficiency in transportation as well.
That matters because sustainable product design is increasingly about more than material selection. It is about looking at the complete lifecycle: what goes into a product, how it is made, how it is transported and how effectively it performs once onboard.
Rotus³ illustrates how those considerations can be embedded into a product without compromising its primary purpose.
Purpose Beyond the Cabin
For Kaelis, that sense of responsibility extends beyond product development.
The company has also been awarded the ‘Empresa Solidaria’ (Solidarity Company) seal by the Plataforma del Tercer Sector, recognising its participation in Spain’s corporate solidarity initiative. The initiative raised nearly €125 million in 2025, supporting programmes for vulnerable communities and promoting greater social inclusion.
For Kaelis, the recognition complements its broader Environmental, Social and Governance (ESG) commitments and its focus on developing sustainable and socially conscious solutions for the global travel market.
At first glance, a smarter coat hanger and a corporate social responsibility initiative may seem worlds apart. But together they reveal a consistent philosophy: look closely at the details, remove unnecessary waste and create value wherever possible.
In the premium cabin, that might mean helping a crew member find a passenger’s coat in seconds. Beyond it, it might mean supporting initiatives that make a tangible difference to communities.
The lesson is simple: meaningful innovation does not always announce itself. Sometimes, it is found in the smallest details—and in what happens beyond them.
A playful new children’s amenity kit brings together EVA Air, Moomin and WESSCO International to create a more imaginative journey for the airline’s youngest travellers.
EVA Air is bringing a little Finnish magic to the skies this summer with a new children’s amenity kit created in collaboration with Moomin and WESSCO International.
Designed to make the journey more engaging for younger passengers, the special-edition kit combines EVA Air’s focus on thoughtful onboard experiences with the timeless charm of the Moomin characters, created by Finnish author and artist Tove Jansson.
At the heart of the collection is a playful Moomin backpack, designed to be both a practical travel companion and a keepsake long after the flight has ended. Inside, children will discover a Moomin colouring and activity book, coloured pencils and a card-holder lanyard for keeping their boarding pass close at hand.
The result is an amenity designed not simply to occupy young travellers, but to encourage creativity and discovery – transforming a few hours in the air into an opportunity for play.
For EVA Air, the collaboration reflects the growing importance of creating distinctive experiences for families, while Moomin brings its much-loved world of imagination and storytelling to a new generation of travellers. WESSCO International completes the partnership with its expertise in translating character-led brands into considered onboard amenities.
The special-edition Moomin children’s amenity kits are available on EVA Air flights departing Taiwan during summer 2026, as well as on long-haul flights departing Taiwan throughout the year, while supplies last.
Air Serbia’s “Uniforms Given a New Purpose” initiative transforms retired employee uniforms into thoughtfully designed travel accessories, combining circular design, sustainability and social inclusion.
What happens when an airline uniform reaches the end of its working life? For Air Serbia, it can be the beginning of a new journey.
Through its ongoing “Uniforms Given a New Purpose” project, Air Serbia, in partnership with the humanitarian organisation Child’s Heart, is giving retired employee uniforms a second life by transforming them into practical and durable products. Following the creation of toiletry bags, laptop bags, tote bags and other accessories, the latest addition to the collection is a travel pillow designed with the same principles of reuse and responsible resource management.
Air Serbia latest addition to the collection is a travel pillow
The travel pillow is made from skirts that were once part of Air Serbia’s employee uniforms. Material left over from vests originally used for the production of laptop bags has been repurposed as filling. In doing so, even surplus material from previous stages of the project is retained and given a new purpose, further reducing textile waste.
A New Purpose for Familiar Materials
There is something particularly fitting about transforming an airline uniform into an item designed to accompany travellers. Fabrics that once formed part of the Air Serbia uniform now take on an entirely different role, providing comfort during a journey while continuing the story of the airline in a new form.
Air Serbia uniform now take on an entirely different role
The project also has an important social dimension. People with developmental disabilities engaged through Child’s Heart are involved in the production process, creating opportunities for inclusion and employment alongside the environmental benefits of textile reuse.
This combination of sustainability and social responsibility gives the initiative a purpose that extends beyond the products themselves. Existing materials are kept in use for longer, textile waste is reduced and the production process helps support greater inclusion.
Making the Most of Every Material
One of the most compelling elements of the project is the effort to make use of materials at every stage of production. Rather than treating leftover fabric as waste, Air Serbia and Child’s Heart have looked at how these remnants can be incorporated into subsequent products.
The travel pillow is a clear example of this approach. Material left over from earlier products has been repurposed as filling, demonstrating how thoughtful design and careful planning can continue to extend the life of textiles.
Air Serbia uniform now take on an entirely different role
“From the very beginning, we wanted this project to show how sustainability can also be incorporated into everyday business processes. It is particularly important to us that we are able to find a new purpose even for material that has already been used to make other products, because in this way we are truly making use of every part of it,” explains Bojana Knežević, Head of Marketing and Guest Experience at Air Serbia.
The travel pillow is therefore more than simply another product within the collection. It demonstrates a practical approach to circularity, where materials are considered not only for their original purpose but also for what they might become next.
Extending the Life of Aviation Textiles
For an airline, uniforms are an important part of its visual identity, representing its people and brand throughout the passenger journey. When those uniforms are eventually retired, however, their useful life does not necessarily have to end.
Air Serbia uniform now take on an entirely different role
Air Serbia’s “Uniforms Given a New Purpose” initiative demonstrates how existing textiles can be reimagined rather than discarded. Through collaboration with Child’s Heart, materials that have completed one chapter of their lifecycle are transformed into useful products with a new purpose.
The latest travel pillow captures this philosophy particularly well. A former uniform skirt becomes its outer material, surplus fabric from previous products is given another role, and the finished piece becomes a practical companion for future journeys.
It is a fitting continuation of a story that began with an airline uniform — proving that with creativity, considered design and responsible resource management, the end of one journey can be the beginning of another.
Emirates is once again raising the bar for passenger comfort with the introduction of the world’s first U-Dream Headrest, an innovative new feature designed to transform the Economy Class travel experience.
Already being installed across the airline’s growing fleet, the advanced headrest represents a significant investment in passenger wellbeing and reinforces Emirates’ reputation for delivering premium comfort throughout every cabin.
Emirates Economy Class U Dream Headrest
Developed in partnership with Safran Seats as part of the airline’s latest Z400 Economy seat, the U-Dream headrest has been engineered to provide superior ergonomic support during sleep and relaxation. Its soft leather construction features adjustable side wings that fold inward to cradle the head and neck, helping prevent the uncomfortable forward or sideways movement that often disrupts rest on long-haul flights.
The headrest also offers vertical adjustment and tilt functionality, allowing passengers of different heights to personalise their seating position for maximum comfort. Independently certified by the European Union Aviation Safety Agency (EASA), the design combines innovation with the highest safety standards.
Emirates-Economy-Class-U-Dream-Headrest
“The U-Dream changes the game if the person wants to sleep – by supporting the neck in full. No more neck pillows needed. It’s another innovation that shows our commitment to customers and cements our Economy Class as the best,” said Sir Tim Clark, President Emirates Airline.
The U-Dream is already flying on Emirates’ newest Airbus A350 aircraft, with the airline accelerating installation across the fleet. Every new A350 will feature the headrest by the end of the year, while all 270 Boeing 777X aircraft on order will be delivered with the system installed. From 2027, Emirates will begin retrofitting the headrest across its Airbus A380 and Boeing 777 fleets.
The launch of the U-Dream headrest forms part of Emirates’ wider commitment to elevating the Economy Class experience. Operating an all-widebody fleet of Airbus A350s, A380s and Boeing 777s, the airline already offers passengers spacious cabins, generous legroom, award-winning inflight entertainment, complimentary Wi-Fi, quality dining and renowned onboard service.
Emirates Economy Class U Dream Headrest
Passengers travelling on the latest Airbus A350 also benefit from 3-3-3 seating, expansive 13.3-inch 4K entertainment screens, USB-C charging, higher cabin ceilings and Emirates’ latest generation seating designed specifically for long-haul comfort.
With the introduction of the U-Dream Headrest, Emirates once again demonstrates that innovation is not reserved for premium cabins alone. By bringing enhanced ergonomic support to Economy Class, the airline continues to set new benchmarks for passenger comfort and redefine expectations for long-haul travel.
As Riyadh Air prepares to redefine premium air travel, the airline has unveiled an exclusive collaboration with The Walt Disney Company that promises to make every family journey a little more magical. Combining the universal appeal of Disney’s Mickey & Friends with thoughtfully designed onboard products, the new collection demonstrates how children’s amenities have evolved into an integral part of the passenger experience.
Developed exclusively for Riyadh Air by leading airline product design specialist Buzz, the collection has been carefully tailored to meet the needs of young travellers from infancy through to pre-teens. Rather than offering a one-size-fits-all giveaway, the airline has created three distinct experiences, each reflecting the changing interests and requirements of children at different stages of their journey.
Riyadh Air kits for infants aged up to two years,
For infants aged up to two years, practicality and comfort take centre stage. The insulated, splashproof carry bag is designed to hold bottles and baby essentials, while a soft bib, sensory flashcards, wet wipes and a cuddly Mickey Mouse plush companion provide reassurance and entertainment for both children and parents alike.
Young adventurers aged three to six receive activity kits designed to encourage creativity and imagination. Short-haul travellers are entertained with an illustrated art scroll, colouring pencils and puzzles, while long-haul passengers are presented with a premium plush backpack containing a magnetic puzzle tin, a pop-up colouring scene and a collectible Disney luggage tag—products intended to remain treasured long after the flight has ended.
Riyadh Air young adventurers aged three to six receive activity kits
For older children aged seven to eleven, Riyadh Air has developed a collection that reflects growing independence. Short-haul passengers receive a compact activity kit featuring colouring materials and tabletop games, while those travelling long haul are presented with a stylish crossbody bag complete with a clip-on earphone holder, interactive Spin & Playgame, notepad, mini gel pen and collectible Disney charms.
The Disney experience extends far beyond the amenity kit. Throughout the flight, passengers can enjoy an extensive selection of blockbuster films, award-winning series and exclusive Originals from Disney+, bringing together content from Disney, Pixar, Marvel, National Geographic and Hulu. By combining physical products with immersive entertainment, Riyadh Air has created a seamless family experience that continues from take-off through to landing.
Even mealtimes have received the Disney treatment. Children’s meals are served with colourful Mickey & Friends tray liners featuring a non-slip finish, complemented by specially designed cutlery sized for smaller hands. It is another example of the meticulous attention to detail that characterises Riyadh Air’s approach to passenger comfort.
For older children aged seven to eleven, Riyadh Air has developed a collection that reflects growing independence.
Commenting on the partnership, Osamah AlNuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air, said the airline’s ambition is to deliver extraordinary experiences for guests of every age while reflecting the warmth, care and hospitality of Saudi Arabia. The collaboration embodies that vision, transforming routine moments of travel into memorable experiences for families.
As airlines increasingly seek new ways to differentiate their onboard offering, Riyadh Air’s partnership with Disney highlights the growing importance of thoughtful product design and meaningful brand collaborations. Beautifully executed by Buzz, these amenities are far more than children’s giveaways; they are an extension of the airline’s brand, reinforcing its commitment to hospitality, storytelling and premium passenger experience. In doing so, Riyadh Air has set a new benchmark for family travel, demonstrating how imaginative design and world-renowned characters can elevate every stage of the journey.
Buzz has unveiled an elegant new amenity programme for JetBlue Mint®, introducing a collection of contemporary puffer-style travel bags that seamlessly combine premium design, everyday functionality and considered sustainability.
Created in collaboration with New York accessories brand Caraa, Dr. Dennis Gross Skincare and Plus Ultra, the refreshed collection reflects JetBlue’s distinctly urban identity while redefining the amenity kit as a desirable travel accessory with lasting appeal.
JetBlue International Mint passengers, the collection centres on a sophisticated Caraa puffer lunch bag
For international Mint passengers, the collection centres on a sophisticated Caraa puffer lunch bag presented in a muted Clay colourway. Softly structured and intentionally designed for continued use beyond the journey, the versatile silhouette transitions effortlessly into a stylish lunch tote, compact travel organiser or everyday carry bag.
The premium skincare selection is curated by Dr. Dennis Gross Skincare and includes Hyaluronic Marine Moisture Lock Lip Balm, Marine Moisture Cushion Face Cream, Hyaluronic Marine Hydrate + Smooth Hand Treatment and the brand’s acclaimed Alpha Beta® Peel Pads. A Plus Ultra dental kit, featuring a bamboo toothbrush and toothpaste, is complemented by a Tuft & Needle eye mask, earplugs in paper packaging, a deodorant wipe and JetBlue Mint signature socks.
JetBlue International Mint kits include premium skincare selection is curated by Dr. Dennis Gross Skincare
Domestic Mint travellers receive an equally considered Caraa puffer sling, designed for hands-free convenience and everyday versatility. Available in Clay, Flint, Black and Olive, the compact cross-body design is perfectly proportioned for a mobile phone and daily essentials, encouraging continued use long after landing. The domestic kit includes Dr. Dennis Gross Skincare products, a Tuft & Needle eye mask and earplugs, Swishables mouthwash and JetBlue Mint socks.
JetBlue Domestic Mint travellers receive an equally considered Caraa puffer sling,
Developed by Buzz, the programme demonstrates a thoughtful approach to contemporary onboard luxury, where longevity and premium design are equally important. Recycled materials, a bamboo toothbrush and responsibly sourced kraft paper packaging reflect an ongoing commitment to reducing environmental impact without compromising quality or presentation.
By transforming the traditional amenity kit into a beautifully designed lifestyle accessory, JetBlue Mint and Buzz continue to raise the benchmark for premium passenger comfort, creating an experience that extends well beyond the flight itself.
As Thai Airways celebrates its 65th anniversary, the airline is once again demonstrating why it remains one of the world’s most respected premium carriers. In collaboration with Thailand’s luxury fashion house Sirivannavari, Thai has unveiled two exceptional amenity kit collections that transform the onboard experience into a celebration of Thai artistry, heritage, and contemporary luxury.
More than simply travel accessories, these exclusive collections tell the story of Thailand through craftsmanship, culture, and design.
THAI and SIRIVANNAVARI Celebrate 65 Years of Thai Excellence with Exclusive Luxury Amenity Collections
A Partnership Rooted in Thai Excellence
Founded in 2005 by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, SIRIVANNAVARI has become synonymous with sophisticated design that seamlessly blends Western fashion influences with Thailand’s rich artistic traditions. The brand is renowned for championing Thai textiles, craftsmanship, and cultural heritage while presenting them through a distinctly modern luxury aesthetic.
Its continued partnership with THAI reflects a shared ambition: to showcase the very best of Thailand to an international audience while delivering an elevated passenger experience.
Celebrating 65 Years with Royal Silk Class
To commemorate its milestone anniversary, THAI has introduced a limited-edition amenity kit for Royal Silk Class passengers travelling on selected international services to Paris, Milan, Tokyo (Narita), and Shanghai.
THAI and SIRIVANNAVARI Celebrate 65 Years of Thai Excellence with Exclusive Luxury Amenity Collections
Available in two elegant designs, the collection draws inspiration from the colourful batik textiles of Southern Thailand. Rich in vibrant colour and intricate pattern, the batik motifs celebrate generations of Thai craftsmanship while introducing international travellers to one of the country’s most distinctive artistic traditions.
The result is a beautifully designed keepsake that reflects both contemporary sophistication and authentic cultural storytelling.
Inside each kit, passengers will find carefully selected premium travel essentials, including:
Sirivannavari Maison Hand Cream
Sirivannavari Maison Lip Balm
Sirivannavari Maison Body Spray
Eco-friendly bamboo toothbrush
Marvis Italian toothpaste
THAI and SIRIVANNAVARI Celebrate 65 Years of Thai Excellence with Exclusive Luxury Amenity Collections
Every detail has been selected to create a refined sense of wellbeing throughout the journey while reinforcing THAI’s growing commitment to more thoughtful, sustainable travel amenities.
Royal First Class: Where Art Meets Luxury
Building on the success of its previous collaborations, THAI and SIRIVANNAVARI have also unveiled an extraordinary new Amenity Kit collection exclusively for Royal First Class passengers.
Inspired by Thai art, mythology, and cultural symbolism, the collection presents two distinctive narratives.
THAI and SIRIVANNAVARI Celebrate 65 Years of Thai Excellence with Exclusive Luxury Amenity Collections
The Four Auspicious Guardians
The first design celebrates Thailand’s rich mythological heritage through the four sacred animals associated with the four cardinal directions surrounding Mount Sumeru.
Rendered in a delicate watercolour style inspired by traditional Thai mural paintings, the artwork features:
Horse
Elephant
Lion
Ox
These symbolic guardians represent travellers arriving from every corner of the world.
The design is enhanced with SIRIVANNAVARI’s signature peacock and iris emblems alongside the orchid—Thai Airways’ iconic symbol—creating a visual story celebrating friendship, travel, and the Art of Living.
THAI and SIRIVANNAVARI Celebrate 65 Years of Thai Excellence with Exclusive Luxury Amenity Collections
The Spirit of Thai Hospitality
The second collection draws inspiration from two of Thailand’s most recognisable cultural symbols: the Phuang Malai floral garland and the decorative Uba tassel.
Traditionally presented as expressions of welcome, gratitude, and good fortune, these timeless motifs have been reinterpreted into a contemporary design that captures the warmth and generosity for which Thai hospitality is celebrated.
A banana tree motif symbolising prosperity, serenity, and wellbeing is combined with the house’s signature peacock and a vibrant celebratory colour palette, producing a collection that feels both unmistakably Thai and effortlessly modern.
Luxury Beyond Design
Designed in a practical rectangular silhouette with premium leather handles and an embossed SIRIVANNAVARI logo, the bags are as functional as they are elegant.
Inside, Royal First Class guests receive an exceptional selection of luxury travel essentials including:
LA PRAIRIE premium skincare products
Exclusive SIRIVANNAVARI accessories
Carefully curated in-flight comfort items
THAI and SIRIVANNAVARI Celebrate 65 Years of Thai Excellence with Exclusive Luxury Amenity Collections
Passengers are also presented with an exclusive LA PRAIRIE Facial Treatment Voucher, redeemable at participating locations in Thailand and internationally, extending the luxury travel experience well beyond arrival.
Elevating the Art of Flying
At a time when many airlines are redefining premium travel through thoughtful design and meaningful collaborations, THAI continues to distinguish itself by placing Thai culture at the heart of the passenger experience.
These latest SIRIVANNAVARI collections are far more than amenity kits—they are beautifully crafted ambassadors of Thailand, combining storytelling, craftsmanship, luxury skincare, and cultural identity in a way few airlines achieve.
As THAI celebrates 65 years of connecting Thailand with the world, this collaboration perfectly captures the airline’s enduring philosophy: offering passengers not simply a journey, but an authentic experience of Thai elegance, creativity, and hospitality from the moment they step onboard.
Flying with children has always been an adventure in itself, but Air India is determined to make it a far more enjoyable one. With the launch of Cloud Chasers, the airline has introduced a new programme dedicated entirely to young travellers, blending entertainment, imagination and thoughtful services to create a journey that is just as memorable as the destination.
The initiative comes at a time when family travel is experiencing remarkable growth worldwide, with more parents choosing to introduce their children to new destinations from an early age. Recognising this shift, Air India has brought together its child-focused products and services under one vibrant identity that celebrates curiosity, creativity and the excitement of discovery.
Air India Launches ‘Cloud Chasers’ to Make Flying More Fun for Young Travellers
At the heart of the programme is a charming reinvention of the airline’s iconic Maharaja. Instead of appearing solely as the familiar symbol of Air India, the beloved mascot now takes on the role of a playful young explorer, accompanying children throughout their journey. Whether featured on activity kits, keepsakes or onboard experiences, the new Maharaja is designed to spark the imagination while making young passengers feel they are part of an adventure unfolding above the clouds.
For children aged three to nine travelling on Air India’s marquee long-haul and ultra-long-haul flights of more than eight hours, the journey begins with specially designed Cloud Chasers activity kits. Filled with puzzles, games, colouring activities and interactive discovery prompts, the kits are thoughtfully created to keep young minds occupied while encouraging creativity throughout the flight.
The airline has also refreshed one of its most cherished traditions for first-time flyers. Air India’s popular First Flight Certificate now carries a whimsical Cloud Chasers design and can be personalised with the signatures of the captain and cabin crew. It offers families a meaningful keepsake that captures the excitement of a child’s very first experience in the skies.
Entertainment has also received a significant upgrade. The Kids Zone on Air India’s Vista inflight entertainment system now offers more than 130 hours of carefully curated programming, while Vista Stream enables children to access an additional library of child-friendly content on their own devices. The collection includes animated favourites and educational programming from global partners, including Moonbug and Red Bull TV, catering to children between the ages of three and thirteen.
Air India’s Iconic Maharaja Reimagined to Spark Young Imaginations
Interactive features help keep young travellers engaged throughout the journey. Children can follow their flight through colourful Kids Maps, while classic games such as UNO, Angry Birds, Chess and Ludo Race provide hours of fun. For parents looking to reduce screen time, Air India has also collaborated with Vobble to offer informative audio stories that entertain while encouraging learning.
Commenting on the launch, Rajesh Dogra, Chief Customer Experience Officer at Air India, said the programme had been designed around the needs of young travellers while giving families more reasons to choose the airline. He also described Cloud Chasers as the beginning of a longer journey, with additional family-focused enhancements expected in the future.
For airlines today, winning over families is about much more than getting passengers from one destination to another. It is about creating experiences that children remember long after the holiday has ended. With Cloud Chasers, Air India is embracing that philosophy, transforming routine flights into adventures filled with creativity, discovery and moments that families can cherish together. For young travellers, the holiday now begins the moment they step on board.
Air Tahiti Nui has introduced a new onboard baby kit, designed to make travelling with little ones even more comfortable. Created for infants from birth to two years old, the thoughtful kit combines practical essentials with a touch of Polynesian charm.
Presented in a tote bag featuring Polynesian-inspired designs, the kit includes a bib, an airplane-shaped spoon, a spare diaper and a colourful cotton gauze swaddling cloth, giving parents a selection of useful items during their journey.
The new baby kit builds on Air Tahiti Nui’s refreshed children’s programme introduced in 2025, continuing the airline’s focus on making family travel more enjoyable.
Air Tahiti Nui Baby Kit Inspired by the Spirit of Tahiti
The collection also introduces Tohorā, the whale, as the airline’s new family mascot. In Polynesian culture, the whale symbolises wisdom and protection. Every year between July and November, humpback whales return to the warm waters of The Islands of Tahiti to give birth, making Tohorā a fitting symbol of family and care.
Families travelling with infants can also request bottled water suitable for babies onboard. Complimentary baby meals for children up to one year old, children’s meals and bassinets are available when reserved before the flight.
Air Tahiti Nui Baby Kit Inspired by the Spirit of Tahiti
Older children aged three to seven receive their own activity kit, complete with a reusable drawstring bag, colouring pencils, an activity book, a card game and a puzzle to keep them entertained throughout the journey.
With these thoughtful additions, Air Tahiti Nui continues to enhance the family travel experience, ensuring its youngest passengers enjoy the same warm Polynesian welcome from the moment they step onboard.
Luxury is often defined not by grand gestures, but by the thoughtful details that transform a journey into an experience. British Airways understands this philosophy, and its latest enhancements to the long-haul customer experience demonstrate a renewed commitment to sophisticated travel, British craftsmanship, and contemporary comfort.
British Airways LHR Club World Amenity Kits
This summer, the airline is expanding the rollout of its beautifully redesigned Club World amenity kits to London Heathrow, following their successful introduction on long-haul services from London Gatwick. At the same time, passengers travelling in World Traveller will discover an elevated sleep experience thanks to upgraded bedding and pillows across the airline’s entire long-haul network.
The new Club World amenity kits are more than simply travel essentials—they are thoughtfully curated expressions of modern British creativity.
British Airways LHR Club World Amenity Kits
Available in four distinctive designs, each kit has been created by the British artists behind the popular Gatwick collection. Drawing inspiration from London’s celebrated green spaces, contemporary architecture, vibrant community projects, and artistic heritage, every pouch feels as much like a collectible design piece as a practical travel companion.
Inside, British Airways continues its partnership with renowned London wellness brand anatomē, reinforcing its focus on passenger wellbeing throughout the journey.
Each elegant amenity kit includes:
A bespoke hydrating moisturiser enriched with aloe vera, hyaluronic acid, and a signature blend of essential oils.
An exclusive botanical multi-balm infused with organic shea butter, rosemary oil, and Vitamin E.
A premium sleep mask.
A dental care kit designed for long-haul refreshment.
British Airways LHR Club World Amenity Kits
Rather than offering generic inflight amenities, British Airways has curated products designed to encourage relaxation, hydration, and restorative rest—particularly valuable on overnight intercontinental flights.
Rolling out across Heathrow and Gatwick long-haul services from July, every economy traveller will receive redesigned pillows and blankets inspired by the airline’s signature herringbone motif.
British Airways Club World Pillow
The refreshed pillows feature increased filling for greater support, while the new blankets offer a softer, cosier feel, finished in the airline’s unmistakable deep blue with elegant red Speedmarque detailing.
The updated textiles mirror the design language already introduced throughout British Airways’ lounges and short-haul cabins, creating a seamless brand experience from departure lounge to destination.
These latest enhancements are part of British Airways’ broader commitment to redefining premium travel.
Victoria Schuster, Director of Customer Experience at British Airways, explains: “We’re continually investing in the overall experience we offer our customers. From new amenity kits to new bedding, we’re focusing on the thoughtful details that help customers rest, relax and arrive at their destination refreshed—while celebrating some of the best of British design and products.”
British Airways World Traveller Blanket
It is a strategy that reflects changing passenger expectations. Today’s discerning traveller increasingly values quality materials, wellness-focused products, and cohesive design just as much as traditional luxury.
The newest Club World amenity kits and upgraded long-haul bedding may appear to be subtle refinements, but they perfectly illustrate how luxury travel has evolved. Today’s premium passengers seek comfort, wellness, thoughtful design, and authentic experiences that begin long before landing.
British Airways LHR Club World Amenity Kits
By blending contemporary British artistry with high-quality wellness products and enhanced onboard comfort, British Airways is demonstrating that exceptional hospitality is often found in the smallest details.
For travellers crossing continents, these carefully considered upgrades make every overnight flight feel just a little more restorative—and unmistakably British.
Luxury is found in the finest details, and Air France is reaffirming that philosophy with the unveiling of an elegant new collection of comfort kits for its long-haul passengers. Available across La Première, Business and Premium cabins from summer 2026, the redesigned amenities blend refined French design, sustainability and premium skincare to transform the in-flight experience.
La Première: A Haute Couture Travel Experience
For guests travelling in Air France’s exclusive La Première suites, the journey begins with an exceptional gift box designed as a sophisticated leather accessory. Available in the cabin’s signature shades of Air France red and pearl grey, the beautifully crafted case features a distinctive swivel opening and is embossed with the airline’s iconic winged seahorse emblem.
Air France’s exclusive La Première Kits
Continuing its prestigious partnership with renowned French skincare house Sisley, Air France has curated an indulgent collection of beauty essentials designed to refresh and restore throughout the flight. Inside, passengers will discover:
A restorative hand cream for hands and nails
An eye contour balm
An intensive Hydra-Global hydration booster serum
An All Day, All Year anti-ageing day cream
Air France’s exclusive La Première kit with renowned French skincare house Sisley
Completing the experience are thoughtfully selected travel essentials, including an elegant Air France La Première pen, a wooden comb, a luxurious sleep mask and discreet earplugs creating a truly first-class wellness ritual in the skies.
Business Class: Contemporary Style Meets French Wellness
Launching in August 2026, Air France’s new Business Class comfort kits embrace understated sophistication with a modern aesthetic. Produced using more than 90% recycled materials, the elegant pouches feature a contemporary pattern and the airline’s signature winged seahorse emblem.
Air France’s new Business Class comfort kits
Two seasonal colourways will rotate throughout the year: a refined light grey edition for summer and a timeless navy version for winter.
Inside, long-standing skincare partner Clarins has selected two premium travel-sized treatments formulated with 96% naturally derived ingredients:
Beauty Flash Balm
Moisturizing and Quenching Matte Gel
The kits are complemented by a curated selection of practical travel accessories, including a recycled sleep mask, recycled socks, bamboo toothbrush, organic toothpaste made in France and earplugs combining comfort with environmentally conscious design.
Air France’s new Business Class comfort kits with skincare partner Clarins
Premium Cabin: Sustainable Elegance
Passengers travelling in Premium will also enjoy a redesigned comfort kit from July 2026. Crafted entirely from recycled materials with refined felt detailing, the stylish pouch is available in two elegant colour combinations: navy blue with a horizon blue flap, or horizon blue with a navy blue flap.
While minimalist in design, the kit contains everything needed for a comfortable long-haul journey, including a recycled sleep mask, recycled socks, earplugs, and a bamboo toothbrush paired with organic French-made toothpaste.
Air France Premium Cabin Kit
French Luxury Takes Flight
With these beautifully designed new comfort kits, Air France continues to blur the line between aviation and luxury hospitality. By combining elegant design, prestigious French beauty partners such as Sisley and Clarins, and an increased commitment to sustainable materials, the airline demonstrates that exceptional travel is about far more than the destination—it’s about every carefully considered detail along the way.
Etihad Airways is strengthening its summer travel offering with the launch of three new seasonal destinations and the return of five popular leisure routes, reinforcing its ongoing network expansion while introducing a limited-edition onboard gift for passengers travelling on inaugural flights.
The UAE’s national carrier has launched seasonal services to Krakow in Poland, Palma de Mallorca in Spain and Zanzibar in Tanzania, with flights commencing on 11 June, 12 June and 14 June, respectively. The additions are part of Etihad’s broader strategy to meet increasing demand for leisure travel while expanding direct connectivity from Abu Dhabi to some of the season’s most sought-after destinations.
Alongside the new routes, the airline has resumed seasonal flights to Malaga, Mykonos, Santorini and Nice during June, while services to Egypt’s Mediterranean resort destination of Al Alamein will return from 16 July. The seasonal schedule provides travellers with direct access to several of Europe’s most popular holiday destinations, as well as the increasingly popular North African coastal destination.
To mark the launch and return of the eight seasonal routes, Etihad presented passengers on each inaugural flight with a limited-edition Summer Essentials Kit designed to enhance the travel experience from departure to arrival.
The kit, packaged in a waterproof Etihad-branded backpack, includes practical travel accessories and hydration products suited to summer travel. Passengers received a waterproof phone pouch, one-shot electrolytes, Al Ain flavoured sparkling water, a ginger brew drink and water wipes, providing useful essentials for travellers heading directly to beaches, resorts or city breaks.
Etihad Gifts Passengers Limited-Edition Summer Essentials. The kit, packaged in a waterproof Etihad-branded backpack
According to the airline, the initiative reflects its continued focus on enhancing the guest experience through thoughtful onboard touches that combine convenience, wellbeing and practicality. Inspired by the destinations served across its summer network, the collection is intended to help passengers arrive prepared for warm-weather holidays while adding a memorable element to the inaugural journeys.
The expanded seasonal schedule underscores Etihad Airways’ continued investment in growing its international network and strengthening Abu Dhabi’s position as a global aviation hub. With new destinations joining returning favourites across Europe and Africa, the airline is offering travellers greater choice for summer holidays while complementing its network growth with customer-focused initiatives that extend beyond the flight itself.
Continuing its longstanding partnership with Aeroméxico, Kaelis has unveiled a refreshed glassware collection that brings renewed sophistication to the airline’s onboard beverage service.
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